Agency:PHd
Job Function:Media
Job Subfunction: Performance Media
Job Description:Job Description
The Opportunity:If you're reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:
Team Leadership
- Determine how to use Social resources most efficiently
- Effectively manage and lead all Social team members on particular client team(s)
- Identify training and development needs of client team and broader functional team
- Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
- Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
- Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
- Lead hiring process for Social team members on their client team
- Oversight for on-boarding new clients within their office location
- Ensure integration with other functional teams
Grow Business
- Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
- Help identify and test new channels and products, highlighting results and sharing across organization and externally
- Ensure Social strategy aligns with client's overall business goals and merchandise impact
- Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Broader agency responsibilities, related to one or more of the following:
- Product & Service Development
Practice Development: Training
- Owns Social portion of new hire training and onboarding, including:
- Ensure all materials are up-to-date and all trainings have presenters
- Coaches and evaluates presenters to make sure they are effective
- Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
- Develops and provides feedback for onboarding process
- Develops and ensures certification exams are effective
- Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
Innovation
- Identifies and develops new processes, strategies, frameworks, etc.
- Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
- Helps pilot new approaches with client teams to refine and ensure viability
- Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
- Keeps track of alphas and betas being tested across client teams, encourages sharing
- Ensures learnings and insights are captured and shared across client teams
- Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
- Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
Product & Service Development: New External Channels/Products
- Identifies and evaluates new channels and products
- Recommends clients to test new channels and products
- Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Internal Products & Services
- Helps with product marketing for existing Social services
- Project manages development and testing of products and services
- Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Partner Relations: Technology
- Main point of contact for technology partners - competitive and campaign management
- Identify and evaluate new technology providers in the space
- Develop proposals for new providers recommended for the agency
- Maintain repository of information about technology partners
- Update technology RFIs/comparisons on periodic basis
- Point of escalation for technology related issues
- Responsible to ensure all client teams are informed about new providers or updates to existing technologies
- Subject matter expert for client team questions, new business, sister agencies, etc.
Social Networks
- Main point of contact for social networks
- Oversee Insertion Order creation and process
- Point of escalation for engine related issues
- Manage logins, ensure compliance
- Responsible to ensure all client teams are informed of new products and engine enhancements
- Coordinate presentations from providers for Social team or broader agency
- Coordinate QBR from key engine partners
- Coordinate with training lead on related certifications
Our expectations of you: - Deep understanding of social performance campaigns and activation
- Refine Social Supervisor's + social team's insights and actions (implications) that demonstrate a thorough understanding of the client's goals
- Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
- Having a passion for advertising and establishing yourself as a thought leader within the office
- Staying up to date on industry trends and partner updates
- Proactively bringing new opportunities to the team
- Proactively bring new ideas for the account for broader business impact
- Ensure proper communication between various agency capabilities and performance team
- Day-to-day lead on client communications
What you'll need to succeed: - Bachelor's degree or relevant post-secondary education, training, or equivalent experience
- 5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
- Be a proactive self-starter
- Possess general knowledge of direct and brand marketing principles and strategies
- Have a deep understanding of the interactive marketing landscape
- Have polished presentation, communication, and analytical skills
- Have strong organizational skills, being able to manage multiple projects at once
- Have online media sales and/or interactive ad agency experience
- Know the difference between features and benefits and how to sell and deliver value!
$70,000 - $125,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
