Wpromote

Associate Director, Direct I/O

Wpromote$90K — $115K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in full-funnel marketing preferred
  • Expert knowledge of digital media across display, video, social, and content
  • Strong experience in planning large-scale publisher direct programs
  • Proven ability to multitask and manage multiple projects effectively
  • Experience in building relationships and executing campaigns
  • Strong process development skills
  • Proven experience in training and developing team members
  • Interest in challenging the status quo and innovating strategies

Responsibilities

  • Lead planning for continuous, seasonal, and ad hoc media campaigns
  • Develop a deep understanding of client business and marketing goals
  • Collaborate with integrated media strategy leads for alignment
  • Oversee the RFP process and present recommendations to clients
  • Enhance team efficiencies in planning, activation, reporting, and Ad Ops
  • Negotiate rates and terms with partners and develop best practices
  • Identify partnership opportunities to add value and improve cost efficiencies
  • Introduce innovative opportunities across media and measurement
  • Lead adoption of advanced measurement techniques
  • Partner with Programmatic leads for integrated strategy

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended holiday break in Winter
  • Flexible schedules
  • Work from anywhere options
  • 100% paid parental leave
  • 401(k) matching
  • Comprehensive medical, dental, vision, life, and pet insurance
  • Short-term disability insurance
  • Annual Class Pass credits
Full Job Description
The Role

We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and responsible for overseeing planning, activation and measurement, bringing a strong point of view and challenging the status quo.

To be successful in this role, this person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking. If you thrive in a fast-paced environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you!

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $90,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
  • Developing an intimate understanding of the client's business, marketing objectives, and KPIs
  • Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
  • Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
  • Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
  • Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
  • Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
  • Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
  • Leading the adoption of advanced measurement techniques across partners
  • Partnering with Programmatic leads for holistic Display/Video strategy


You Must Have

  • 5+ years of directly related experience and full-funnel marketing experience preferred.
  • Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
  • Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
  • Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
  • Proven track record of building and managing relationships, working with local vendors, and executing campaigns
  • Strong process development skills
  • Proven experience in training and developing others
  • Innate curiosity and a desire to challenge the status quo
  • Ecommerce, Retail, Luxury, or DTC vertical experience is a plus

About Wpromote

Wpromote is a digital marketing agency that was founded in 2001 by Michael Mothner. The company is headquartered in Los Angeles, California and has additional offices in New York, Chicago, and Dallas. Wpromote offers a range of digital marketing services, including search engine optimization, paid search advertising, social media marketing, and email marketing. The company has worked with a number of well-known brands, including Marriott, Verizon, and Toyota. Wpromote has received several awards for its work, including being named the #1 Best Place to Work in Advertising & Marketing by Fortune Magazine in 2019.
Learn more about Wpromote
Size
500 employees
Industry

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