Associate Director, Paid Media (Remote US) -Future Opening

Directive

$100K — $135K *
US-Anywhere
+ 13 other locationsRemote
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in a leadership role within marketing or client services.
  • Strong understanding of digital marketing best practices and metrics.
  • Proven track record of driving client satisfaction and retention.
  • Ability to mentor and develop team members effectively.
  • Experience with goal-setting methodologies and performance management.
  • Familiarity with LTV:CAC modeling and SERP practices.

Responsibilities

  • Set and communicate clear goals for client engagement within the team pod.
  • Ensure adherence to marketing best practices across various channels.
  • Identify and eliminate roadblocks to campaign approvals to foster team support.
  • Promote a leadership culture over management by empowering team members through communication.
  • Drive accountability by establishing structures and regular check-ins with strategists.

Benefits

  • Unlimited PTO with a minimum of two weeks off per year.
  • 100% employer-paid medical coverage and 50% for dependents.
  • Access to mental health support and wellness programs.
  • 401(k) plan with 3% company matching contribution.
  • Annual trips for team bonding and recognition of contributions.
Full Job Description
Overview:

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities:
  1. Goal Setting: AsD's are directly responsible for setting the goals for every client engagement in their pod.
  2. Best Practices: AsD's are directly responsible for ensuring that every one of their client's follows best practices across all channels and mediums. In particular:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Functional Content
  3. Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It's your responsibility to understand these moments and support your strategist in earning a yes.
    • Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy
  4. Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.


Goals:
  1. NSM Attainment: 100%
  2. CSAT: 4.2+
  3. Bookings: $150k for each half of the year (total across pod for H1)
  4. Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.


What We Offer:

We have a set living wage at Directive; The annual base salary range for this position based in the United States is $100,000 - 135,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.

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