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Working Title:
Associate Director of Admissions Marketing - MSUAASF Range D

Institution:
St. Cloud State University

Classification Title:

MSUAASF Range D

Bargaining Unit / Union:
211: Minnesota State University Association of Administrative Service Faculty

City:
St. Cloud

FLSA:
Job Exempt

Full Time / Part Time:
Full time

Employment Condition:
Unclassified - Unlimited Academic

Salary Range:
$54,616.00 - $117,191.00

Job Description

The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities. The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications.

Responsibilities and Results

Academic Recruitment & Marketing - 45%
• Establish and execute a strategic recruitment communications plan aligned with enrollment goals
• Develop and manage transfer partnership marketing strategies and real-time communications needs
• Build and maintain cross-functional and external partnerships to support recruitment initiatives

Admissions Communications - 30%
• Direct CRM strategy, website content, print materials, and digital/social platforms
• Develop and implement a comprehensive prospective student communications plan
• Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel

Admissions Office Leadership - 15%
• Provide lead work direction to CRM Data Specialist
• Oversee CRM utilization, training, and data-informed communication strategies
• Develop and manage the admissions marketing budget

Additional Duties - 10%
• Perform other duties as assigned in support of enrollment and institutional priorities

Minimum Qualifications
• Master's Degree and 3 years of experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of experience in Admissions, Advising, Enrollment Management or Marketing.
• Graphic design experience
• Experience with a customer relationship management tool
• Advanced knowledge of marketing strategies
• Experience with social media platforms
• Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment

Preferred Qualification
• Campus visit programming leadership experience
• Advanced knowledge of recruitment and enrollment practices
• Experience leading staff
• Higher Education Experience

Other Requirements

Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.

Documents Needed to Apply

• Resume/CV
• Cover Letter
• Unofficial Transcript(s)

Work Shift (Hours / Days of work)

8:00am-4:30pm, Monday- Friday

Salary is commensurate with experience and qualifications and is subject to the terms and conditions of the applicable bargaining unit agreement or personnel plan.

Benefits Information:

At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.

To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.

Desired Start Date:
11-02-2026

Position End Date:

Open Date:
09-30-2026

Close Date:
10-15-2026

Posting Contact Name:
Courtney Marie Graber

Posting Contact Email: