Title:Associate Director, Neuroscience Marketing, Migraine Patient Marketing
Company:Ipsen Biopharmaceuticals Inc.
Job Description:Summary & Purpose of the PositionThe Associate Director, Dysport Migraine Patient Marketing is a new, key strategic role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience.
The Associate Director, Dysport Migraine Patient Marketing will lead all patient marketing efforts for the potential migraine indication expansion for Dysport. The position will report to the Senior Director, Marketing/Brand Lead - Dysport Migraine.
We are seeking a candidate with a strong background in the US launch of migraine therapeutics, and preferably with neurotoxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential.
The role will be responsible for developing, managing, and ultimately executing all patient-facing elements of the launch This includes all facets of launch readiness planning, including but not limited to: strategy, positioning, segmentation, messaging, creative campaign development/testing, asset development, media, and budget planning/management.
The successful candidate will be responsible for collaborating with cross-functional partners including tbe Global Launch Team, Data & Analytics, Insights, Sales, Medical Affairs, Regulatory and Legal. Additionally, the role will lead the relationships with external partners, including creative & media agencies.
Leadership skills and proven track record of building and executing strategic plans in collaboration with multiple cross-functional partners will be critical in this role.
Main ResponsibilitiesThis role is critical to shaping the brand's entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.
- Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
- Strategic Planning: Develop and implement comprehensive marketing strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
- Content Creation: Oversee the creation and management of breakthrough, motivating, and compelling patient-focused content and tactics across various channels, including television, OLV, digital, print, and social media.
- Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives
- Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
- Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
- Budget Management: Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
- Performance Metrics: Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
- Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.
Behavioural Competencies RequiredDrive Vision and StrategyThis role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders.
- Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action
Customer (& Patient) FocusThe role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences.
- Displays and echoes the "patients' voice" through all touchpoints
- Understands and integrates the patient ecosystem view
- Integrates the patient voice into everything we do
- Ensures we set and shape our "sight" on what matters for patients and society
CollaboratesThe role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success.
- Collaborates and communicates without boundaries, continuously removes organizational barriers
- Focuses on continuous improvement; integrates and leverages key learnings, showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset
Excellence in ExecutionThe role demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking.
- Approaches priority setting and setting the stage through the lens of execution
- Establishes clarity about the goals, accountabilities, timelines, and next steps; can identify/spot opportunities for real impact on patient and society
- Able to be focused and performance-driven with clear KPIs
- Plans and aligns effectively (steps, resources, timelines etc.)
- Displays a commitment to best practice sharing and setting
- Promotes single point of accountabilities
InfluencesThe role requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution.
- Listens and observes actively (paraphrases, summarizes, uses body language) and reflects on what was said, builds on what others are saying
- Gets insights on objectives of other stakeholders and is able to identify common interests
- Actively seeks "win-win" partnerships/solutions
- Able to embark internal and/or external stakeholders without hierarchical relationships
Knowledge & Experience- Bachelor's Degree or Equivalent in relevant field, MS/MBA preferred.
- Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.
- Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.
- Commercial field experience a plus.
- Successful launch planning and execution experience.
- Extensive experience with patient marketing including pharma DTC creation, execution, measurement & optimization.
- Successfully history of managing relationships and significant budgets with creative and media agencies.
- Proven cross-functional leadership skills to lead across a complex matrixed organization.
- Strong communication and interpersonal skills, along with the ability to influence others.
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
- Track record of successful projects delivery and positive performance results.
- Strong scientific/medical aptitude and experience.
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Excellent written and verbal skills and strong interpersonal communication skills.
- Willingness/ability to travel domestically. International travel may be occasionally required.
The annual base salary range for this position is $165,000 - $236,000.This job is eligible to participate in our short-term incentives program.At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. 
