Horizon Media Inc

Associate Director, Integrated Investment

Horizon Media Inc$105K — $135K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in traditional and/or digital video buying
  • Exceptional verbal and written communication skills
  • Leadership experience in developing media professionals
  • Strong understanding of marketing principles and analytics
  • Expert in negotiating and constructing video media plans

Responsibilities

  • Showcase anticipation and understanding of projects to manage deliverables
  • Apply knowledge of client relationships to enhance negotiations
  • Build trust with various departments at Horizon Media
  • Act as a resource for junior team members during challenges
  • Plan, execute, and steward integrated media plans
  • Negotiate across traditional and digital landscapes
  • Collaborate with analytics and business solutions for measurement plans

Benefits

  • Opportunity to manage and develop junior team members
  • Engagement with Horizon Media initiatives
  • Education and training on best practices and industry knowledge
  • Access to a collaborative team environment
  • Support for Diversity, Equity, and Inclusion initiatives
Full Job Description

Job Description

WhatYouDo
Relationship Management 30%

  • Showcaseanticipationand understanding of projects tomaintainandadjusttiming of deliverablesfor team at large, communicating changes to managers andleadership

  • Apply knowledge of current/previousclientsspecific business and relationships within the industry to enhance plan negotiations andopportunities

  • Build relationships acrossHorizon Mediadepartments(i.e.Business Solutions,Operations, Analytics, Social Marketplace/Programmatic), building trustandaccountability

  • Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partnersandclients

  • Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

Team Managementand Delegation 30%

  • Manage and develop junior team member(s), creating growth plans and providing clear careergoals

  • Manageperformance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

  • Provideeducation and training on best practices, media principles,andindustryat large

  • Participate in interview process for junior team membersroles

  • Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

  • Responsible for leaning into Horizon Media initiatives while encouraging junior team members toparticipateand engage within the largerintegratedcommunity

Integrated Media Buying 25%

  • Plan, execute and steward integrated mediaplans

  • Guide team toleverageHorizon Medias suite of planning,evaluationand buying tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

  • Monitor trends, tools,opportunitiesand applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and clientgoals

  • Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation ofmedia specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

Media Negotiating & Buying 25%

  • Negotiate across both the traditional linear & digitallandscapes

  • Provide final sign off on RFP creation and review of partners/site responses, actaspoint of escalation for partner negotiationsand stewardship of keypartnerships

  • Act as a primary resource for team as they work through the planning process, whileprovidingstrategic guidance

  • Lead collaboration with other HorizonMediateams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevantextensions

Reporting & Analysis 5%

  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities acrosslinear,display, mobile,socialandvideo

  • Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the why behind performance, and maps back tointegratedstrategy

  • Collaborate with Business Solutions and Analytics team toestablishmeasurement plans and learningagendas

Who You Are

  • A strong writer,communicatorand presenter

  • A left and right brain thinker

  • A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up anddown

  • A problem solver with foresight and the ability to develop creativesolutions

  • Detail oriented with commitment to followthrough

  • Nimble andflexible to succeed in a fast-pacedenvironment

  • A strong teamplayer, willing to roll up theirsleeves

  • Acrafter ofrelationships on behalf of the agency both internally and externally

  • Passionate about thevideolandscape and a desire to innovate and keep up withtrends

  • Excited tolead and coach teammembers

  • An advocate for and supporter of Diversity,Equityand Inclusion

Preferred Skills & Experience

  • 5+years of experienceof traditional videobuyingand/or digitalbuying

  • Exceptional verbal and written communication skills; able to confidently present and sell through ideas both internally and toClients

  • Leadership and supervisory experience in terms of developing media professionals, including strategic and managementskills

  • Strong grasp ofmarketing principles,analyticsand concepts

  • Expert in negotiating and constructingvideomedia plans, with understanding of planning,buyingandactivation

  • Strong experience navigating cross-departmentrelationships

Certificates, Licenses and Registrations
There are no requirements for certificates,licensesandregistrations

Physical Activity and Work Environment

There are no requirements for physical activity and workenvironment

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

#LI-LT1 #LI-Hybrid #HN

Salary Range

$105,000.00 - $135,000.00

A successful applicants actual base salary may vary based on factors such

About Horizon Media Inc

Horizon Media is an advertising and marketing agency that provides services such as media planning and buying, digital marketing, and research and analytics. The agency was founded in 1989 and is headquartered in New York City. Horizon Media has more than 2,300 employees and offices in Los Angeles, Toronto, and London. The agency's clients include Geico, Corona, and Capital One.
Learn more about Horizon Media Inc
Size
1,000 employees
Industry
Founded
1989

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