Overview

We are seeking a Marketing Technology Strategy & Architecture Consultant to lead strategic engagements assessing client marketing technology landscapes and defining future-state architectures. In this role, the consultant will evaluate tools, data flows, integrations, and operational practices, identify gaps and opportunities, and deliver roadmaps to enable scalable personalization, real-time decisioning, and AI/ML-driven automation. The ideal candidate is a seasoned marketing technology consultant with deep expertise in enterprise MarTech ecosystems, personalization strategies, and data-driven architecture.

Responsibilities

Client Assessments & Analysis

• Lead strategic engagements to evaluate client MarTech stacks, including tools, data pipelines, and activation platforms.

• Identify capability gaps, redundancies, and operational pain points across marketing channels.

• Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery.

Architecture & Roadmap Development

• Develop current, transition, and future-state architecture diagrams and solution designs for client engagements.

• Define integration strategies to operationalize AI/ML insights into marketing activation platforms.

• Establish decision frameworks to guide future use case implementations and strategic planning.

• Deliver phased, actionable roadmaps balancing quick wins with long-term investments.

Personalization & Automation Strategy

• Advise clients on scalable approaches to web, email, mobile, and cross-channel personalization.

• Provide guidance on automated content delivery, journey orchestration, and progressive profiling.

• Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency.

Client Engagement & Strategic Guidance

• Translate technical assessments into actionable business recommendations for client stakeholders.

• Facilitate workshops and presentations for Marketing, IT, and Data leadership.

• Drive alignment across client teams on future-state MarTech strategy and implementation priorities.

Qualifications

Experience with enterprise Offer Management or Next-Best-Action platforms is a plus. Familiarity with eligibility rules, arbitration logic, suppression frameworks, and cross-channel offer governance (web, email, mobile, paid) is desirable. Exposure to platforms such as Pega CDH, Adobe Journey Optimizer/Offer Decisioning, Salesforce Personalization, or similar decisioning engines is beneficial. Experience in the Automotive industry, particularly supporting complex offer structures, regional compliance, and dealer-enabled marketing models, is also highly valued.

• 8-12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation.

• Proven track record leading strategic MarTech assessments, architecture design, and personalization strategy engagements for multiple clients over time.

• Broad knowledge of modern MarTech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure.

• Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks.

• Strong consulting mindset with the ability to connect technical assessments to business value.

• Excellent architecture design, technical documentation, and diagramming skills.

• Clear communicator, skilled at executive presentations and stakeholder alignment.

• Ability to balance strategic guidance with practical, actionable recommendations.

• Familiarity with IT security, compliance, and governance considerations in marketing technology.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $112.290.00 - $153,600.00. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2026.