Your role:The Associate Director of Ambulatory Cardiac Monitoring (ACM) Marketing is responsible for leading global downstream marketing strategy, execution, and commercial enablement for Front Line Care's Ambulatory Cardiac Monitoring business. This role focuses on driving market adoption, accelerating revenue growth, developing and optimizing commercial programs, and enabling regional sales teams with strong go-to-market (GTM) execution. The position manages a team of downstream marketers and partners closely with sales, medical affairs, and upstream marketing teams to ensure strong market adoption, differentiated positioning, and consistent execution. This leader gathers customer insights, shapes value propositions, develops demand-generation strategies, and ensures successful commercialization across the ACM portfolio.
What You'll be doing: Commercial Strategy & Execution
- Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance.
- Drives development and execution of robust global GTM and commercialization plans for both new and existing products.
- Translates customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.
- Partners with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs.
- Leads cross-functional launch teams to ensure seamless execution of global product introductions.
- Measures program effectiveness for rapid iteration and optimization.
- Champions modern marketing capabilities, optimizing commercial programming through iteration and innovation.
Portfolio & Lifecycle Management
- Manages commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging.
- Oversees value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance; leads the translation into GTM resources.
- Optimizes portfolio profitability through pricing strategy, and lifecycle revenue management.
Sales Enablement & Customer Engagement
- Develops and deploys sales training, competitive positioning, objection-handling guides, and customer-facing content.
- Partners with regional sales teams to understand field needs and improve funnel conversion, targeting, segmentation, and customer engagement.
- Serves as the Voice of the Customer and communicates insights to internal teams to steer priorities and program refinement.
- Understands clinical workflows, develops customer journey maps to identify opportunities to improve adoption and utilization.
- Uses advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics.
Cross-Functional Leadership
- Collaborates closely across business units to drive alignment on commercial priorities and ensure consistent and cutting-edge messaging globally.
- Works with Upstream Marketing teams to share market feedback, influence product roadmaps, and support evidence generation.
- Partners with Medical Affairs to develop evidence-based adoption strategies that support clinical credibility and market differentiation.
People Leadership
- Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration.
- Set clear priorities, manage workloads, and guide team members in developing strategic and executional capabilities.
- Demonstrates a bias for action with a strong ownership mentality.
What you'll bring:- BA/BS or equivalent degree required; MBA preferred.
- 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
- Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
- A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
- High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
- Experience managing and developing talent, including setting priorities and guiding team performance.
- Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
- Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
- Proven business acumen and decision-making ability in dynamic market environments.
- Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross-functional leadership skills.
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,000 to $231,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
US Benefits at Baxter (except for Puerto Rico)This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter
