Job Description
We are seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.
The Associate Director partners closely with media, strategy, and client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks.
Responsibilities
• Lead end-to-end media analytics and measurement strategy across campaigns
• Translate performance data into actionable insights that drive optimization
• Develop measurement frameworks and learning agendas aligned to goals
• Deliver audience, competitive, and cross-channel insights to inform strategy
• Ensure dashboards and outputs are polished, intuitive, and decision-ready
• Mentor team members to elevate work from reporting to insight generation
Core Capabilities (Strategy, Analytics & Tools)
• Leads insight-driven measurement strategies tied to business outcomes
• Identifies key performance drivers, gaps, and growth opportunities across campaigns
• Develops and operationalizes measurement frameworks connecting media, audience, and business KPIs
• Synthesizes cross-channel data into clear insights that inform optimization and planning
• Leverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale
• Uses automation to reduce manual reporting and accelerate speed-to-insight
• Applies advanced methods (testing, attribution, MMM) when needed to solve key business questions
• Ensures strong data quality, taxonomy, and governance
Communication & Client Leadership
• Translates complex data into clear, concise insights that drive action
• Leads client conversations focused on implications, tradeoffs, and next steps-not reporting
• Delivers polished, executive-ready storytelling and presentations
• Acts as a trusted advisor to clients, shaping strategy through data-informed recommendations
• Brings proactive insights, trends, and opportunities to clients and internal teams
• Aligns analytics with media and strategy to ensure insights translate into action
• Coaches team members to elevate deliverables from data output to strategic recommendations
Qualifications
• 7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels
• Proven ability to translate data into clear insights and actionable recommendations that influence business decisions
• Experience developing measurement frameworks, learning agendas, and performance strategies
• Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
• Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)
• Strong communication and storytelling skills with experience presenting to senior partners or clients
• Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/29/2026.
