Associate Director, Content Strategy

Starcom Mediavest Group Germany Gmbh

$106K — $153K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in content strategy for digital products
  • Strong facilitation skills and experience in cross-agency environments
  • Proven ability to translate data into actionable insights
  • Exceptional writing skills for diverse content formats
  • Familiarity with collaboration and design tools like Figma and Miro

Responsibilities

  • Explore digital ecosystems to identify opportunities for discovery-driven experiences
  • Define scalable content models, taxonomy, and metadata
  • Shape brand presence across search and AI interfaces
  • Lay foundations for AI-driven personalization and content reuse
  • Transform complex inputs into strategic frameworks and polished deliverables
  • Collaborate with cross-functional teams to drive alignment and progress

Benefits

  • Medical coverage and 401(k) plan
  • Dental and vision insurance
  • Disability benefits
  • Parental and family care leave
  • Tuition reimbursement and flexible time off
  • Support for family forming assistance
Full Job Description
Job Description

We're looking for a Content Strategist who sees the system. Someone who gets excited about turning complexity into clarity and shaping how a brand shows up in a world increasingly driven by search, AI, and emerging discovery experiences.

This is a strategic, hands-on role where you'll partner closely with our Search team, in-house strategists, and an external UX/design agency. You'll help define what an AI-ready content ecosystem looks like and, more importantly, make it real.

Sound good? Good.

Responsibilities

What you'll do
  • Explore the digital ecosystem and customer journeys to uncover opportunities for more connected, discovery-driven experiences
  • Bring structure to complexity, defining scalable content models, taxonomy, metadata, and entity frameworks that make content work harder and smarter
  • Shape how a brand shows up across search, AI assistants, and emerging interfaces, strengthening clarity, structure, and authority
  • Establish the foundations for AI-driven personalization, content reuse, and automation
  • Turn complex inputs into clear strategies, frameworks, and polished, client-ready deliverables
  • Collaborate deeply across Search, UX/XD, Product, Engineering, and agency partners to move work forward and build alignment


Qualifications

A few things we want to see in you
  • You understand content strategy for modern digital ecosystems, from structured content to scalable systems
  • You're comfortable navigating ambiguity and creating order where none exists
  • You can zoom out to see the system and zoom in to craft the details
  • You're a strong collaborator who knows how to align cross-functional and cross-agency teams
  • You hold a high bar for quality and take pride in producing clear, thoughtful, and polished work
  • You're equally comfortable thinking, making, and communicating
The ideal candidate will have
  • 8+ years of experience, ideally in an agency or consulting environment, with a focus on content strategy for digital products and ecosystems
  • A portfolio that showcases content systems, large-scale experience work, and solving real user problems
  • Experience translating data and inputs into clear, actionable strategic recommendations
  • Proven experience working across disciplines (UX/XD, Search, Product, Engineering)
  • Strong facilitation skills and experience working in cross-agency environments
  • Exceptional writing skills across both short- and long-form deliverables
  • Familiarity with modern collaboration and design tools (Figma, Miro, and the like)
  • Experience in CPG, retail, hospitality, entertainment, or theme park ecosystems is a plus


Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $51.34 - USD $73.75/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2026.

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