Job Description
Role Summary:
Our Digital team is innovating how we understand our patients and their needs. Working cross functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.
Campaign Development Lead
Put your marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and channels, developing customer-experience best practices and targeting to achieve an optimal customer experience. Employing AGILE practices and a test-and-learn approach through each phase of the project, you'll wear many different hats as you collaborate with - architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly.
Qualifications:
Minimum Requirements:
• Bachelor's degree (BS/BA)
• 5+ years of combined digital marketing/marketing support or sales experience
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development
• Strong digital acumen and understanding of criteria for effective digital content
• Knowledge/experience in healthcare marketing and/or promotion
• Demonstrated ability to implement marketing strategies that work
• Excellent business and communication/influencing skills
• Experience and success in a cross-functional team leadership role
• Well organized, highly motivated, process-driven, results-oriented personality
• Ability to re-balance priorities and assume responsibility in a multi-tasking environment
• Understanding of how to maximize digital channels, techniques, and operating models
• Ability to thrive within a data-driven, fast-paced setting defined by change
• Innovative thinking
Preferred Qualifications:
• Digital marketing experience in the pharmaceutical industry
Required Skills:
Adaptability, Adaptability, Agency Management, Campaign Development, Channel Management, Content Creation, Cross-Functional Project Management, Customer Engagement, Customer Insights, Customer Marketing, Digital Marketing, Direct Marketing, Email Marketing, Healthcare Marketing, Ideation, Marketing, Marketing Activation, Marketing Automation, Marketing Campaign Planning, Marketing Management, Marketing Plan Execution, Marketing Strategies, Marketing Tactics, Search Engine Marketing (SEM), Social Media Operations {+ 1 more}
Preferred Skills:
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
No Travel Required
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
N/A
Job Posting End Date:
09/12/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
