IQVIA

Director, Product Marketing, IQVIA Digital

IQVIA • $114K — $319K *
New Providence, NJ 07974In-Person
Healthcare
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 6-8 years of product marketing and/or strategy experience in Digital marketing or AdTech, ideally within healthcare/life sciences.
  • Proven success in developing go-to-market (GTM) strategies and executing product launches.
  • Ability to customize positioning and marketing materials for diverse advertising segments.
  • Strong communication skills for simplifying complex technical concepts into relatable messaging.
  • Experience in providing sales enablement and competitive insights to enterprise teams.
  • Analytical approach, familiarity with financial modeling and metrics around adoption and usage.
  • Experience in influencing cross-functional teams in a dynamic environment.
  • Bachelor's degree in marketing, business or related field; MBA preferred.

Responsibilities

  • Develop and implement go-to-market strategies for healthcare AdTech products.
  • Create distinct product positioning and customer messaging tailored to healthcare stakeholders.
  • Collaborate on strategic marketing plans to enhance product adoption and drive customer engagement.
  • Produce sales materials and tools to support revenue generation and pipeline development.
  • Conduct market analysis to identify healthcare marketing trends and competitor strategies.
  • Establish customer insight initiatives and incorporate feedback into product strategy.
  • Work with product leaders to prioritize customer needs and market opportunities.
  • Generate thought leadership content to showcase the company's innovation in healthcare advertising.
  • Set key performance indicators for campaigns and adjust strategies based on monitored results.

Benefits

  • Comprehensive health and welfare benefits package offered.
  • Opportunity for performance bonuses.
  • Access to professional development resources and training programs.
  • Flexible work arrangements depending on the position.
  • Collaboration with a dynamic and innovative team in the healthcare sector.
Full Job Description
The IQVIA Product Organization is looking for a strategic and execution-driven Sr. Product Marketing Manager (PMM) to lead positioning, messaging, and go-to-market strategy for our healthcare-oriented media platform. This role sits at the intersection of product, sales, and marketing, translating complex healthcare and AdTech capabilities into compelling value propositions that resonate with healthcare brands, agencies, and partners.

The ideal candidate combines strong knowledge of healthcare marketing regulations and dynamics (HIPAA, data privacy, patient engagement) with proven experience in AdTech, MarTech, and/or digital media. You'll ensure our healthcare products stand out in a crowded, highly regulated market and are adopted successfully by customers. This position will help support a multitude of IQVIA Digital products.

Key Responsibilities
  • Go-to-Market Strategy: Develop and execute GTM plans for new and existing healthcare AdTech products, including audience solutions, media activation, and measurement capabilities.
  • Positioning & Messaging: Craft clear, differentiated product positioning and customer-focused messaging tailored to healthcare marketers, payers, providers, and life sciences.
  • Product Marketing Strategic Planning: Partner with marketing on strategic marketing planning and integrated campaigns that drive product adoption, customer engagement, and pipeline growth; leverage performance data to optimize messaging and GTM strategies.
  • Sales Enablement: Partner with commercial strategy, product, marketing and sales to create materials that drive pipeline and revenue, including pitch decks, one-pagers, case studies, and playbooks.
  • Market Research & Insights: Conduct market analysis to understand healthcare marketing trends, regulatory considerations, and competitor offerings; translate insights into product and marketing strategy.
  • Customer Advocacy & Voice of Customer: Develop customer insight-gathering initiatives (e.g., customer advocacy program) and integrate feedback loops into product strategy.
  • Cross-Functional Leadership: Collaborate with product leaders to influence roadmaps, ensuring customer needs, compliance requirements, and market opportunities are prioritized.
  • Thought Leadership: Collaborate with marketing to develop expert-led content (e.g., speaking sessions, whitepapers, webinars, conference materials) that positions the company as a trusted leader in healthcare advertising innovation.
  • Metrics & Optimization: Set KPIs for launches and campaigns, monitor results, and refine strategy to boost adoption and revenue.


Qualifications
  • 6-8 years of product marketing and/or strategy experience, preferably in Digital marketing, AdTech, or Digital media, with exposure to healthcare/life sciences marketing.
  • Proven track record of building GTM strategies and delivering successful product launches.
  • Ability to tailor positioning and collateral to specific advertiser segments (brands, agencies, endemic vs. non-endemic categories).
  • Exceptional communication skills - able to distill complex technical concepts into simple, impactful messaging.
  • Experience supporting enterprise sales teams with enablement tools and competitive insights.
  • Analytical mindset with comfort in financial modeling, pricing analysis, and adoption/usage metrics.
  • Ability to influence cross-functional teams and operate in a fast-paced, entrepreneurial environment.
  • Bachelor's degree in marketing, business, or a related field (MBA a plus).


The potential base pay range for this role, when annualized, is $114,400.00 - $319,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

About IQVIA

Innovex offers superior and creative advice to corporations. In addition, they raised venture capital for our own affiliate companies, in addition to having assisted clients in fund-raising efforts, new venture outreaches, and financing. Their engineers and technical staff offer varied backgrounds in manufacturing, high tech, product design, quality control, safety, biomechanics, and robotics.

IQVIA Careers

Join the vibrant team at IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the healthcare industry. IQVIA is recognized for its commitment to innovation, leadership in healthcare, and a culture that celebrates diversity and inclusion.

Work You’ll Do

At IQVIA, we offer job opportunities that empower you to leverage your skills and drive healthcare forward. Become part of a team that thrives on innovation and the pursuit of operational excellence, helping to improve patient outcomes across the globe.

Transform Your Career

IQVIA is the place where you can transform the world of healthcare while advancing your career. With a variety of positions available, from research and development to business analytics, IQVIA is at the forefront of the industry. Our leadership is committed to fostering a culture of growth and professional development, making IQVIA a prime environment for both seasoned professionals and those seeking an internship to kickstart their career.

Innovative Work Environment

Join over 50,000 dedicated professionals in a dynamic environment where technology meets healthcare. At IQVIA, innovation isn’t just a buzzword; it's the backbone of how we solve complex challenges. With cutting-edge resources and a collaborative global team, your work at IQVIA directly contributes to advancements in life sciences.

Career Development and Benefits

IQVIA believes in nurturing its team members not just as employees but as individuals seeking to grow their careers. We support this with unmatched benefits, diversity training, and opportunities for leadership development. Our commitment to your career growth is matched by our dedication to providing a supportive and inclusive workplace.

Explore Job Opportunities

Whether you’re looking for a full-time position, part-time work, or a graduate internship, IQVIA offers a range of employment options to match your career ambitions. Our hiring process is designed to be transparent and engaging, helping you to understand where your skills can best be utilized within the company.

Networking and Professional Development

At IQVIA, networking and professional development are part of our DNA. Engage with industry leaders, participate in global conferences, and take advantage of our in-house training programs designed to enhance your skills and advance your career.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the diverse job opportunities at IQVIA and find where you can make an impact.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at IQVIA. Embark on a journey of growth, innovation, and leadership at IQVIA. Shape your future in an environment that values diversity and fosters professional development. Join IQVIA today and transform healthcare through the power of information and technology.
Learn more about IQVIA
Size
82,000 employees
Market Cap
$37.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$279 million
Founded
2016
5 Year Trend
+15.3%
Revenue
$11.3 billion
NASDAQ
IQV
* Ladders Estimates

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