DescriptionThe Sr IT Associate Director Web Capability Lead provides product ownership, platform direction, demand management, business consultancy, and information technology-related services for the web capability serving the IT Marketing and Sales team and its assigned business clients; may also lead and manage a small matrixed team of IT and platform professionals. Through ongoing engagement with brand teams, creative agencies, and IT delivery partners, the Sr IT AD Web Capability Lead identifies and analyzes business needs, influences and negotiates scope and priorities, and champions innovative process changes and technology-enabled solutions in support of pharmaceutical brand website delivery. The Sr IT AD Web Capability Lead leads and manages the web capability roadmap, including initiatives ranging from smaller C-level enhancements to larger, more complex B- and A-level platform investments. Roadmap and capability management, which is from concept through delivery, includes defining scope and deliverables that support business goals and strategies. The Sr IT AD Web Capability Lead is responsible for engaging clients in analyzing, prioritizing and governing demand for web platform services; accountable for all such services; and responsible for ensuring that capability investments realize their intended business benefits. Successful capability evolution is expected to contribute to the overall performance of the business.
Duties & Responsibilities- Build, maintain and enhance strategic and sustainable relationships with brand teams, creative agencies, and IT delivery partners across the M&S IT organization, as well as with global platform and compliance stakeholders.
Adopt a leadership role in influencing IT-related business decisions through consistent and direct engagement of clients at all levels, demonstrating a thorough understanding of the pharmaceutical brand website domain, including content development, medical, legal, and regulatory (MLR) review, promotional content approval (PromoMats) integration, and the interactions between these processes.
Lead the implementation and continuous evolution of AI/ML-driven capabilities within the web production channel, enabling automated website creation, pipeline automation and design-to-code workflows. Drive the adoption of intelligent site production solutions across the platform, ensuring scalability, compliance-by-design, and integration with existing CMS, design systems, and delivery pipelines.
Independently propose new and improved capabilities for the web platform, championing innovation where possible and ensuring that compliance is embedded in the platform itself - through templates, automated validation, and pre-approved components - rather than enforced through reactive review processes.
Independently plan, organize and oversee resources to achieve the goals and objectives of the web capability roadmap, including the prioritization of multiple concurrent initiatives across competing demands from business, IT, compliance, and creative agencies.
Perform a liaison function between the business and all providers of technical and creative services. In close partnership with all stakeholders, influence, match and independently prioritize complex demands on the web platform to maximize value to the business.
Based on a thorough understanding of all processes within the brand website domain, analyze, define and document the relationship of all systems and services that support this domain. Govern the web capability landscape and propose improvements to individual systems, services, or business processes.
Provide dedicated support to brand and launch teams as well as other key marketing workstreams by identifying critical areas for capability investment, performance measurement, and continuous optimization.
Direct the work of a cross-functional matrixed team of 4-9 platform engineers, delivery managers, and specialists, holding them accountable for outcomes without direct line management authority.
Knowledge of the legal and regulatory compliance environment impacting the pharma/bio industry, especially as it relates to medical, legal, and regulatory (MLR) review, promotional content approval, and content governance through PromoMats / Veeva Vault.
Requirements- Bachelors' and/or /Masters' degree (or equivalent); progressive IT and business experience of five (5) to ten (10) years is preferred.
- Demonstrated project management capability - Three (3) years minimum (five to seven (5-7) years preferred) of experience providing product/capability or project/program leadership of IT professionals (4-9), including in matrixed environments without direct reporting authority, is preferred.
- Experience managing business priorities and projects across multiple business areas - demonstrated track record in managing complex cross-functional IT environments, successful delivery of platform or capability initiatives. Established business relationships across IT Marketing and Sales is preferred.
- Experience working in Biotech or Pharmaceutical industry is required, with working knowledge of MLR review, PromoMats / Veeva Vault, and the approval lifecycle for pharmaceutical promotional content.
- Experience applying AI/ML capabilities to content workflows, including content generation, compliance pre-screening, or design-to-code automation.
- Strong experience with capabilities and direction of modern web technology - including headless CMS platforms, design systems, component libraries, static site generation, and design-to-code automation.
- Experience working directly with creative agencies on web or digital marketing delivery.
- Strong leadership skills to effectively drive to result and performance, including the ability to lead and influence in a matrixed environment.
- Strong communication skills, and strong relationship development and management capabilities.
- Excellent communication skills in English.
Desired Skills, Experience and Abilities- Multiple years of experience in an IT technical or product role with a broad IT mind-set and knowledge across application area and business domain (Marketing, Sales, Brand).
- Solid understanding of agile frameworks and how this is applied in a global setup.
- Comprehensive and demonstrated architectural understanding (incl. application, information and technology architecture and their link to business architecture) and the capability to partner credibly with architects in defining and evolving the web platform.
- Hands-on familiarity with the current or planned platform stack - Drupal, Builder.io, Vercel, Figma, or comparable tools - is preferred.
- Previous experience managing business priorities and capability investments across multiple business areas.
- Demonstrated capability based on the successful completion of large platform or capability initiatives in multiple business areas.
- Three (3) years minimum (five to seven (5-7) years preferred) of experience providing product/capability or project/program leadership of IT professionals is preferred.
- Strong foundation in and a thorough understanding of 1) methodologies for system design, development, and implementation; 2) all phases of the platform and project implementation life cycle; 3) validation and regulatory requirements in a pharmaceutical context.
- Preferred experience includes the use of prototyping tools.
- Must be informed on current and new technologies & their applicability to the business.
- Must be a strong strategic thinker and understand what delivers true value to the business.
- Must have an excellent understanding of both business and IT, must be highly creative, curious and a strong networker.
