OverviewWe are seeking a data-driven, customer-obsessed
Customer Lifecycle Marketing Strategistwho will support the development and execution of customer engagement and retention programs across GEICO's customer lifecycle. This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives. You will leverage behavioral insights, lifecycle analytics, and personalized engagement strategies to keep customers engaged, satisfied, and loyal.
The ideal candidate combines strong execution and strategic thinking to translate business goals into customer journeys and continuously improve engagement and retention through data-driven insights.
Key Responsibilities - Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.
- Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach.
- Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.
- Plan and execute campaigns across email, SMS, and direct mail channels
- Partner with marketing operations and engineering teams to launch automated and triggered communications.
- Support testing initiatives (A/B testing, segmentation, and timing strategies)
- Monitor campaign performance and identify optimization opportunities.
- Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams.
- Help maintain lifecycle calendars, priorities, and campaign documentation.
Key Qualifications - 3-5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy.
- Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.
- Experience managing projects across multiple stakeholders.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
- Experience working with operations and engineering teams to build and deploy highly dynamic campaigns
- Strong project management skills with the ability to manage multiple campaigns simultaneously
Core Competencies - Customer-centric thinking and lifecycle mindset
- Data-driven decision making
- Structured problem solving
- Cross-functional collaboration
- Attention to detail and operational rigor
- Test-and-learn experimentation approach
- Ability to balance execution with strategic thinking
Nice to Have - Experience with Email, SMS or direct mail marketing programs
- Familiarity with customer segmentation or personalization strategies
- Exposure to experimentation frameworks or holdout testing
- Experience working with analytics or customer data platforms (CDP)
- Experience supporting retention, subscription, or loyalty programs
- Experience in the Insurance space
- Experience in using HighTouch
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Annual Salary$91,225.00 - $141,450.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
