ABOUT THE ROLEWe are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton's creative footprint across the US and our key international markets, including the UK, Germany, and Australia. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance. In this role, you'll champion high-impact creative expression, ensuring our voice remains cohesive worldwide while hitting home with every member, regardless of their geography.
You will partner closely with regional marketing leads, creative strategists, our creative voice/tone team, and cross-functional partners to deliver meaningful creative campaigns that build brand love, increase engagement, and support key business objectives across multiple markets. You'll be responsible for translating global brand strategies into market-specific creative ideas, adapting concepts for cultural nuance and relevance, and overseeing all creative output from concept to execution.
This is an exciting opportunity for a creative leader who combines conceptual thinking with cultural empathy-someone who can craft authentic stories that connect with the diverse lives of our members around the world. This role reports directly to the Creative Director.
YOUR DAILY IMPACT AT PELOTON- Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton's global brand vision
- Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance
- Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact
- Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels - including social, digital, OOH, and experiential
- Guide and mentor designers, copywriters, art directors, and other creative partners across markets. Provide thoughtful feedback, foster creative excellence, and build a sense of shared purpose and vision across teams
- Stay informed on local trends, cultural movements, and platform shifts in each region to ensure creative work remains relevant, fresh, and authentic
- Work closely with strategy, production, and media teams to ensure the creative output delivers against business goals, while remaining innovative and on brand
- A proactive approach to managing multiple projects, with the organizational skills to bring order to complex, fast-moving workflows
YOU BRING TO PELOTON- Extensive experience guiding creative teams and high-stakes projects within fast-paced, high-growth environments
- Demonstrated success leading creative campaigns for international or multi-market brands
- Deep understanding of brand building, storytelling, and cultural localization
- Experience managing cross-functional teams and collaborating across time zones and cultures
- Strong portfolio showcasing conceptual thinking, campaign development, and execution across digital, social, and traditional channels
- Familiarity with tools such as Adobe Creative Suite, Figma, and other creative platforms
- Excellent communication and presentation skills, with the ability to articulate and influence ideas
- Highly organized, proactive, and adaptable - able to manage complexity with clarity
- A strong alignment with Peloton's mission to make fitness accessible and the ability to inspire global audiences through the intersection of movement and creativity
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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$168,750-$207,300 USD
