Role reports to:Director, Global Neutrogena, Hydration / Cleansing
Location:North America, United States, New Jersey, Summit
Work Location:Hybrid
What you will doThe Associate Brand Manager, Neutrogena Global Non-Acne Cleansing is responsible for conducting ongoing customer and competitor analyses, analyzing global trends across beauty and specifically within cleansing, working with numerous agencies and cross functional partners to lead new product development, partnering with other functions to create forecasts and forming compelling business cases, developing consumer-first, data-validated communication and content plans, managing budgets, and working closely with our local markets to form impactful marketing tactics and go-to-market strategies.
Key Responsibilities- Develop and execute innovative marketing strategies for the Neutrogena Cleansing of products in alignment with the company's overall goals and objectives. This includes innovation projects and communication campaigns.
- Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
- Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
- Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
- Ensure compliance with all legal and regulatory requirements.
- Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting
- Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input
- Provide commercial input into commercial development teams in partnership with R&D
- Drive the development of market-focused culture through the creation of global and regional launch and marketing plans
- Establish and manage key relationships with agencies and suppliers for product concept designs and mockups
- Evaluate and derive marketing tactics from complex market access research
- Contribute to the development of budgets for new product development and rollouts
- Ensure successful large-scale product launches
What We Are Looking For Required Qualifications
- Bachelor's degree in marketing, business administration, or a related field.
- 2-3 years of experience in marketing, with a focus on consumer-packaged goods.
- Ability to think creatively and strategically.
- Strong analytical and problem-solving skills.
- Confidence to speak up and lead various cross functional partners and agencies
- Experience in innovation and communications campaign development
- Excellent communication and collaboration abilities
- Ability to conduct and analyze customer and competitor research
- Experience in budget development for new product development and rollouts
Desired Qualifications
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Knowledge of the beauty and personal care industry is a must.
- Knowledge of branding, positioning, and pricing strategies
What's in it for youAnnual base salary for new hires in this position ranges:
$110,500.00 - $156,000.00
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
