Marketing
Permanent
Job DescriptionWhere you'll be:This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:At Electrolux Group, our work goes beyond products-it's about improving everyday life for millions of people. We believe sustainable thinking, consumer empathy, and bold ideas drive meaningful innovation in the home.
The Associate Brand Manager, Consumables & Accessories plays a key role in shaping and executing brand and product marketing initiatives that drive growth and brand desirability across the Frigidaire and Electrolux portfolios. This role partners cross-functionally to bring products to market with compelling consumer-led messaging, strong commercial readiness, and consistent brand execution across touchpoints. The ideal candidate combines analytical rigor with creative brand thinking and thrives in a fast-paced, collaborative environment.
Key Responsibilities:- Support brand strategy development through consumer insights, competitive analysis, and cross-functional collaboration.
- Lead day-to-day brand and product marketing activities, ensuring consistent messaging, claims, and packaging across all touchpoints.
- Manage marketing deliverables and timelines for product launches in partnership with Brand Equity, Creative, Insights, Legal, and Product Line teams.
- Contribute to integrated marketing campaigns by developing briefs, coordinating assets, and tracking performance.
- Analyze brand, customer, and sales performance to inform decisions and optimize marketing execution.
- Partner with Consumer Insights to define learning objectives, validate concepts, and translate insights into action.
- Collaborate with agencies (creative, media, PR) to ensure high-quality, on-brand execution.
- Work closely with Sales, Finance, Operations, and Product Line teams to ensure brand alignment and commercial readiness.
Minimum Qualifications- Bachelor's degree
- 3+ years of relevant professional experience in brand management, product marketing, or consumer marketing
- Strong foundation in marketing fundamentals, brand positioning, and consumer behavior.
- Proven experience managing multiple projects and timelines in a fast-paced environment.
- Demonstrated ability to analyze data and translate insights into actionable recommendations.
- Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
Benefits highlights:- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
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