Lamar Advertising Company

Assistant Sales Manager

Lamar Advertising Company • $75K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma required; Bachelor's in business or related field preferred.
  • Minimum 5 years of sales experience required.
  • Current, valid driver's license necessary.
  • Proficiency in sales budget projections and objective organization.
  • Excellent communication skills for presentations and relationship building.
  • Adaptability to diverse cultural and business environments.
  • Working knowledge of Microsoft Office and quick to learn business software.

Responsibilities

  • Champion outdoor advertising products and services to customers.
  • Manage the sales process from proposal to close for national sales.
  • Support the Sales Manager in achieving sales training and goal-setting.
  • Ensure positive public relations with current and potential customers.
  • Coordinate advertising sales team efforts with internal departments for timely proposal execution.
  • Monitor Salesforce system accuracy and sales data integrity.
  • Assume managerial duties in the absence of the Sales Manager.

Benefits

  • Monday-Friday 8a-5p work schedule.
  • 120 hours of paid time off (PTO) increasing with tenure.
  • 12 paid company holidays, including President's Day and Juneteenth.
  • Comprehensive training program and ongoing professional development.
  • Career advancement opportunities within the company.
  • Multiple medical plan options and health savings account available.
  • 401k plan with company match and employee stock purchase plan.
Full Job Description
We're in search of an Assistant Sales Manager who can motivate our sales team through positive leadership and hands-on training. Our Lamar office in Pittsburgh, PA, is now hiring an Assistant Sales Manager to help us bring outdoor advertising campaigns to life in Pittsburgh, PA, and the surrounding areas. The Assistant Sales Manager is responsible for assisting the Sales Manager in managing the sales department, actively searching, managing, and growing a house book of business consisting of a local, regional, and national customer bases. Other duties include supporting the Sales Manager in administrative duties as well as completion of MOBLI (sales/marketing software) requests, as directed.

What you can expect from us:

  • A Monday-Friday 8a-5p work schedule
  • An annual salary of $75, 000-$100,000/year, dependent on relevant experience and qualifications
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays, including President's Day and Juneteenth
  • A comprehensive xx-day/month/week training program
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options and health savings account
  • Hospital, Critical Illness, and Accident coverage
  • Short & long-term disability and paid parental leave
  • Employee Stock Purchase Plan
  • 401k plan with company match
  • Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
  • A people-first culture that invests in connection, community involvement, and transparency around employee feedback


What we're looking for in you:

  • Proficient in projecting/monitoring sales budgets, organizing objectives, delegating responsibilities,
    and training.
  • Excellent communicator to establish and maintain cooperative working relationships, as well as
    conduct oral presentations.
  • Proven adaptability to effectively engage in varying cultural and business environments.
  • Adept at developing teams of cross-functional experts in different geographic locations.
  • Driven to establish rapport, encourage individuals on a professional basis, and listen perceptively.
  • Working knowledge of Microsoft Office Suite; quick to learn other business software and reporting.


Education and Experience Requirements

  • Required:
    • High school diploma.
    • Current, valid driver's license
    • Minimum 5 years of sales experience
  • Preferred:
    • Bachelor's degree in business, marketing, sales, or related field
    • Experience in billboard or other media advertising


A Day in the Life:

  • Champion Lamar's outdoor advertising business (installation, products) to customers and account executives.
  • Manage and direct national sales for the designated location, which comprises:
    • Entire sales process from proposal to close,
    • Strategizing, coordinating, and executing sales initiatives,
    • Monitoring market trends, fostering partnerships, and
    • Achieving or surpassing sales targets within the defined geographic area.
  • Support Sales Manager in maintaining plant sales at acceptable levels through personal sales, idea development, advertising, sales training, goal-setting, and professional proposal management.
  • Ensure positive public relations with the community, past, current, and potential customers
  • With the Sales Manager, coordinate and manage efforts of the advertising sales team with other internal departments (operations, administration, real estate) to execute timely proposals, POP (proof of performance), and billboard or digital installations.
  • Monitor and maintain the accuracy of the Salesforce system operations: regularly reviewing sales data, lead generation, opportunities, customer information, as well as identifying and resolving inaccuracies and inconsistencies.
  • Promote and actively close advertising sales on existing billboard inventory via telephone for established customers and/or via telephone or walk-ins for new prospects.
  • Understand current functions and workflow of all departments within the company, including operations, to maximize collaboration.
  • When the Sales Manager is absent from the office, assume the manager's duties: oversee daily sales operations, guide the sales team, monitor performance metrics, conduct sales meetings, maintain client relationships, and verify that all sales-related tasks and objectives are efficiently managed.
  • Make sound, independent decisions by learning and applying Lamar's sales processes such as building proposals and chart searches.
  • Support colleagues in preparing sales contracts, answering collections questions, providing invoice copies, etc.
  • Schedule meetings, arrange travel, calendars, and other logistics
  • Manage artwork, incoming calls, and other office-related responsibilities, as needed
  • Complete additional tasks as assigned


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email [redacted].

Physical Demands and Work Environment

  • The primary work environments for this position are office and vehicle.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time,
    standing, talking, and walking.
  • Nights spent away from home are less than 10%.


About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ

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