Job Title: Assistant Manager, Paid Social/Digital Media Planning
Division: Corporate Digital and Marketing Office
Location: New York, NY (USA HQ - Hudson Yards)
Reports To: Manager, Paid Social
What You Will Do:
ASSISTANT MANAGER, DIGITAL MEDIA will be consulted and responsible for paid social digital media investment for a select portfolio of Luxury Division brands. The Asst. Manager will be working in tandem with brand marketing, digital, and media teams to the form the overall brand communication strategy across paid social platforms. The Asst. Manager will build media plans and develop partner strategies in tandem with brand marketing, leading execution for paid social.
The Asst. Manager will use available partner tools to provide expert-level analysis & optimization of bidding objectives, target audiences, ad formats and creative.
ROI measurement and design of experiment. The candidate will assess media performance across partners and initiatives and will communicate trends, share insights across the division on consumer engagement, media effectiveness-efficiency and online/offline purchase behavior.
Play a key role in bridging the gap between data science and business insights and experienced in working with large data sets. Understand how to design experiments and draw actionable conclusions of statistical significance. They should have a passion for the business of beauty and a profound ability to take complex subject matter, distill the information and communicate business insights across the organization.
Key Challenges, Issues and Complexity:
This position will require a highly productive individual who can work collaboratively to drive flawless execution and proactively manage digital media campaigns across the L'Oreal Luxe portfolio. The role will require daily interaction with multiple groups including Marketing, eCommerce, PR, creative, finance. This will require a high level of interpersonal skill and diplomacy and demonstrated ability to justify online priorities and decisions to internal partners. The role will require strong time management, and prioritization skills. This position requires the individual to become an active extended team member of brand marketing & eCommerce teams, with shared P&L accountability. The One Media team value members who put the success of the team above individual task completion, with "roll up your sleeves" approach to day-to-day activities and ways of working with cross-functional partners.
- Reviewing digital media best practices, including targeting, effectiveness, frequency, creative across social platforms for multiple brands in the division
- Media Planning - paid social media mix monitoring & strategy, including budget validation by brand - 15%
- Tactical Execution & Support - 30%
- Meeting Prep support - 10%
- Spend Management & Team Communication - 25%
What We Are Looking For:
Required Qualifications:
- 2-5 years of experience in managing digital media for high volume business-to-consumer CPG, eCommerce business
- Must have hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, and Pinterest a plus) - Audience Insights, campaign planning, analysis and optimization, custom audiences
- Must have knowledge of web analytics platforms - especially Google Analytics;
- Must have advanced excel skills, comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulating large data sets
- Strong knowledge of current digital media trends, strategies, and techniques
- Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving.
- Ability to identify, scope and implement digital media campaigns while meeting ROI goals.
- Familiar with executive level reporting and communication. Able to clearly communicate digital media concepts to an audience with a wide variation in digital experience.
- Proficiency in digital media KPIs, tracking and online analytics a must. Experience in both digital creative development and digital marketing across multiple channels and platforms a plus
- Strong interest in driving results and innovation from eCommerce & digital marketing initiatives
- Bachelor's degree required
- Experience and passion for the beauty industry
- Experience and passion for luxury goods
- Proficient with Microsoft Office (Excel, Word, PowerPoint)
- Multitasker by nature who can manage multiple processes with a high level of quality and consistency.
- Ability to work in a team and to communicate in a clear way.
What's In It For You:
- Salary Range: $84,500 - $120,400
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
