The Goldman Sachs Group, Inc

Asset & Wealth Management, Marketing: Head of Equity Marketing, Vice President

The Goldman Sachs Group, Inc • $125K — $250K *
New York, NY 10025In-Person
Finance & Insurance
8 - 10 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 8+ years in a similar role at a leading financial institution with proven results
  • Deep understanding of the asset management landscape, including partner firms and regulations
  • Strong strategic thinking complemented by commercial awareness
  • Excellent communication skills with a track record of influencing across complex organizations
  • Capable of presenting investment insights with clarity and depth
  • Integrated marketing experience across strategy and execution
  • Experience in product and digital marketing, with a grasp of B2B lead generation and analytics
  • Ability to thrive under pressure while maintaining high standards
  • Bachelor's Degree required; MBA and/or CFA preferred

Responsibilities

  • Implement channel marketing strategies with distribution and marketing teams
  • Develop comprehensive go-to-market plans for product launches
  • Create impactful marketing campaigns for lead generation
  • Deliver marketing materials supporting models and SMAs
  • Infuse brand value propositions into marketing activities
  • Support partner firms through collaboration with National Accounts leaders
  • Coordinate event sponsorship strategy and execution
  • Measure and report on marketing campaign effectiveness

Benefits

  • Valuable and competitive benefits offerings
  • Wellness offerings to enhance employee experience
  • Comprehensive support for full-time and part-time employees
  • Focus on providing a strong overall employee experience
Full Job Description
Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading efforts to drive our global equity business forward.

The VP will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse product-related insights across content creation, digital marketing, paid media, social media, analytics and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Responsibilities
  • Marketing implementation: Develop and lead execution of strategic marketing plans to build awareness and affinity for AM's investment capabilities.
  • Product narrative: Ensure value propositions and messaging pillars are infused through all product marketing assets.
  • Launches and campaigns: Develop and lead implementation of marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
  • Collateral: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's design team.
  • Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
  • Measurement and reporting: Collaborate with Marketing Technology team to synthesize end-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
  • Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
  • Team connectivity: Take an active leadership role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
  • Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.

Qualifications
  • 8+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
  • Strong knowledge of the asset management industry: clients, products, regulations, competitors
  • Experience of working with and delivering data heavy collateral either in a marketing or sales function to a regular update cycle
  • A strong understanding of all marketing media including digital, social and print collateral
  • Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
  • Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
  • Effective time management: Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards and managing multiple priorities at once
  • Bachelor's Degree (BA/BS); MBA and/or CFA preferred

The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

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Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

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At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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