The Goldman Sachs Group, Inc

Asset & Wealth Management, Marketing - Data & Insights, Vice President - Chicago

The Goldman Sachs Group, Inc$150K — $200K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of experience in data, analytics, or growth marketing within Asset Management or Financial Services.
  • Advanced expertise in MarTech stacks including Salesforce, Marketo/Pardot, and Adobe/Google Analytics.
  • Proven ability to translate complex datasets into actionable insights; familiarity with SQL, Python, or Tableau/PowerBI is a plus.
  • Demonstrated experience in building attribution models and managing performance marketing budgets.
  • Exceptional communication skills to present data insights with business impact to stakeholders.
  • Bachelor's in Marketing, Data Science, Economics, or related field; MBA or advanced degree is a plus.

Responsibilities

  • Develop and execute growth strategies to integrate client data for insights and targeted marketing.
  • Leverage data to create and refine segmentation frameworks for commercial campaigns.
  • Establish real-time campaign analytics to demonstrate marketing-driven pipeline and impact.
  • Support the optimization of the digital marketing ecosystem for data flow integration.
  • Collaborate with Sales, Product, and Engineering teams to align digital initiatives with business objectives.

Benefits

  • Opportunity to play a central role in transforming marketing into a data-driven engine.
  • Collaborative environment working closely with various departments for integrated strategies.
  • Access to advanced MarTech tools and platforms.
  • Professional development and potential avenues for further education through advanced degrees or certifications.
  • A strategic position that influences the overall growth trajectory of the organization's asset management efforts.
Full Job Description
Job Description

Asset & Wealth Management

Marketing Data & Insights: About the Role

The Marketing Data & Insights lead serves as a foundational pillar of the Asset Management marketing organization, enabling the team to scale its commercial impact through digital channels and data-driven decision-making. As we evolve our go-to-market strategy, embedding dedicated data and insights capability is essential infrastructure, not optional support. This role is on the Digital team and acts as the connective tissue to transform marketing into a measurable commercial engine.

Key Responsibilities:
  • Growth Strategy: Develop and execute plans to bring together client data streams that enable us to derive insights and analytics-driven targeting to expand our client base and drive measurable asset growth across Third Party Wealth (TPW) and Institutional audiences.
  • Precision Segmentation: Leverage data to build and refine segmentation frameworks to use in commercial campaigns and measurement for evaluating impact.
  • ROI Attribution: Establish real-time campaign analytics to demonstrate marketing-sourced pipeline and commercial impact, providing the transparency required for confident resource allocation.
  • Digital Ecosystem Optimization: Support the optimization of the digital marketing stack to ensure seamless data flow between marketing automation platforms, CRM systems, and analytics dashboards.
  • Cross-Functional Leadership: Partner closely with Sales, Sales Enablement, Product, and Engineering teams to align digital initiatives with broader business objectives and client needs.

Qualifications:
  • Experience: 7-10+ years of experience in data, analytics, or growth marketing, preferably within Asset Management or broader Financial Services.
  • Technical Proficiency: Advanced expertise in marketing technology (MarTech) stacks, including CRM (Salesforce), Marketing Automation (Marketo/Pardot), and web analytics (Adobe Analytics/Google Analytics).
  • Analytical Rigor: Proven ability to translate complex datasets into actionable insights and commercial strategies. Experience with SQL, Python, or Tableau/PowerBI is highly preferred.
  • Strategic Mindset: Demonstrated success in building attribution models (multi-touch, first-touch, etc.) and managing performance-based marketing budgets.
  • Communication: Exceptional ability to articulate the "story" behind the data to senior stakeholders, moving beyond metrics to business impact.
  • Education: Bachelor's degree in Marketing, Data Science, Economics, or a related field; MBA or advanced degree is a plus.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

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Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

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At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ

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