5+ years of experience in sales or marketing, preferably in the beverage or alcohol industry.
Demonstrated expertise in brand positioning and mixology.
Strong knowledge of local market trends and customer preferences.
Excellent communication and interpersonal skills for relationship building.
Proven ability to manage budgets and analyze sales performance.
Responsibilities
Serve as the brand's mixology and category expert.
Secure menu placements in key accounts to strengthen brand presence.
Engage with local industry events aligning with the brand's strategy.
Execute promotional activities and tastings in various accounts and events.
Maintain a comprehensive calendar of brand activities and communications with partners.
Provide bi-weekly reports to track market activities and objectives.
Build relationships with on- and off-premise accounts to enhance brand visibility.
Benefits
Opportunity for professional growth within a dynamic brand environment.
Participation in fun and engaging industry events.
Flexibility in travel to various markets for brand promotion.
Hands-on experience in brand management and market analysis.
Collaborative working environment with sales and distribution teams.
Full Job Description
WHAT YOU WILL DO
Serve as brand category & mixology expert.
Strengthen category leadership by obtaining menu placements in influential accounts.
Align and with key local industry events and participate where the opportunity fits our strategy.
Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners.
Stay informed of customer and consumer trends, share insights.
Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team.
Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs.
Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives.
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory.
Ride with distributor sales representatives as needed.
Participate in out-of-market sales blitzes.
Work closer to maintain Top Volume accounts, reduce losses.
Timely submission of weekly required program documents and deliverables.
Manage assigned budget.
Quarterly visit other markets as needed.
WAYS TO STAND OUT FROM THE CROWD
Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people; from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience as a bartender preferred
Has sound financial skills and experience managing a budget
