WHAT YOU WILL DO• Collaborate cross-functionally with TEAM leadership, local commercial team, and brand team to deliver and execute brand plans through various brand and sales activities.
• Manage and collaborate with on-premise & retail partners developing creative solutions to help drive business and growth for our brands.
• Generate awareness for PATRON by educating bartenders in the on-trade channel including key customers by bringing to life brand programs (e.g. social media, events, happy hours, trainings, dinners, etc.).
• Manage a focused account list of 30 accounts in the on premise channel.
• Focus on education and engagement around PATRON to help drive recommendation.
• Actively use social media to drive trade and consumer engagement in a creative and organic way.
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
• Lead projects and present disruptive ideas that put PATRON at a competitive advantage and highest return on investment.
• Deliver education and engagement brand programming that connects to on-trade & key customers.
WAYS TO STAND OUT FROM THE CROWD- High School Diploma; Bachelor's degree preferred.
- Must have Bartender and/or Hospitality management experience.
- Bar manager/beverage director/on premise consultant experience and/or 5+ years of work experience in the hospitality industry.
- Preferred brand ambassador experience and/or experience as a brand consultant.
- Expertise & passion in the hospitality industry and competition in your respective brand category.
- Passionate, self-motivated, creative, responsible
- Proactive communicator
- Comfortable speaking to small groups and being seen as an expert
- Great with people; from bartenders to distributors to consumers
- Event management or promotional background is a plus
- Previous experience in sales preferred
- Previous experience as a Brand Ambassador preferred
- Has sound financial skills and experience managing a budget
- Willingness to travel up to 30%
Compensation$80,000 - $85,000 / annually
