5+ years in beverage marketing or sales experience
Strong networking skills with industry influencers
Proficient in managing budgets and financial reporting
Experience in event management or promotions
Previous bartending experience preferred
Excellent communication skills, both verbal and written
Responsibilities
Serve as the brand category and mixology expert
Obtain strategic menu placements in influential accounts
Align with local industry events and participate strategically
Execute brand promotions and tastings within targeted accounts
Report bi-weekly on market activities and objectives
Develop relationships in key accounts to enhance brand awareness
Utilize sales data to evaluate brand performance and insights
Benefits
Opportunity for professional growth and development
Engagement in dynamic and creative brand promotion
Travel opportunities to different markets
Work closely with various industry professionals
Collaboration with distributor sales teams on brand strategy
Full Job Description
WHAT YOU WILL DO
Serve as brand category & mixology expert.
Strengthen category leadership by obtaining menu placements in influential accounts.
Align and with key local industry events and participate where the opportunity fits our strategy.
Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners.
Stay informed of customer and consumer trends, share insights.
Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team.
Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs.
Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives.
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory.
Ride with distributor sales representatives as needed.
Participate in out-of-market sales blitzes.
Work closer to maintain Top Volume accounts, reduce losses.
Timely submission of weekly required program documents and deliverables.
Manage assigned budget.
Quarterly visit other markets as needed.
WAYS TO STAND OUT FROM THE CROWD
Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people; from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience as a bartender preferred
Has sound financial skills and experience managing a budget
