Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Ability to travel up to 30% of time to collaborate with regional teams/partners.
Preferred qualifications:- Experience advising clients on marketing performance and influencing cross-functional decisions using data-driven insights and measurement.
- Deep familiarity with digital (Search, Video/CTV), offline media, website analytics, and brand analysis methodologies.
- Ability to analyze complex datasets, perform marketing experiments (MMM, MTA, incrementality), and build financial models to identify growth opportunities.
- Exceptional written and verbal communication skills, with a proven ability to distill complex data into simple, compelling stories for audiences of all levels.
About the jobIn this role, you will help clients modernize their marketing measurement by adopting best practices. You're an expert in the intersection of incrementality, MMM, and attribution. You'll use user behavior insights, customer segmentation, and Google internal data to devise marketing strategies that drive successful results.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $108000 - $155000 (USD) 40% bonus target bonus equity benefits
Learn more about benefits at Google .
Responsibilities - Solve complex business challenges using predictive modeling, helping clients navigate shifting industry measurement standards and alternatives.
- Consult as an industry advocate to prove total media value by triangulating incrementality experiments, MMM, and attribution methodologies.
- Foster relationships across client marketing, analytics, finance, and strategy teams, challenging the status quo and influencing decision-makers through compelling visual/verbal data stories.
- Develop and executes comprehensive measurement plans under external client sponsorship, partnering with internal and external product, research, and specialist teams to deliver full analytical capabilities.
- Help customers navigate the shift to an AI-first marketing era leveraging Google AI/ML solutions, while clearly quantifying investment value.
