The RoleSocure is seeking a strategic, market-facing leader to build and scale our Analyst & Industry Relations function into a core driver of category leadership, product-led growth, and revenue influence.
This is not a traditional AR role. You will operate at the intersection of product, narrative, and market influence - partnering across Product, Product Marketing, Communications, and Sales to turn Socure's innovation into platform-level storytelling that shapes analyst frameworks, influences buyers, and accelerates growth.
You will own and evolve three critical pillars:
- Analyst Strategy & Influence - shaping how firms like Gartner, Forrester, and Liminal define and evaluate our category
- Industry & Media Relations - building deep relationships with vertical tech media, independent analysts, and emerging influencer voices
- Technical Storytelling Engine - scaling how we translate product innovation and SME expertise into repeatable, market-facing narratives
This is a highly cross-functional, high-impact role with direct visibility to executive leadership and measurable influence on pipeline, customer growth, and revenue outcomes.
What You'll Do1. Analyst Strategy & Category Leadership- Own the vision and strategy for analyst engagement across Gartner, Forrester, Liminal, and emerging firms
- Proactively shape how identity, fraud, and risk categories are defined - ensuring Socure's strengths are reflected in evaluation criteria and market narratives
- Lead all major evaluations (MQs, Waves, Market Guides, etc.) with a focus not just on participation, but positioning for leadership
- Build long-term, trust-based relationships with key analysts and advisory voices
2. Industry & Influencer Relations- Stand up and lead a vertical industry relations program across fintech, financial services, public sector, and adjacent markets
- Identify, build, and manage relationships with:
- Top-tier industry trade media
- Emerging independent analysts and "edge" firms
- Influential voices (including ex-journalists and operator-analysts shaping discourse)
- Partner with Comms to drive proactive story development in industry trades tied to product innovation, customer proof, and market trends
- Ensure Socure is consistently present in the conversations that shape buyer perception within key verticals
3. Technical Storytelling & Narrative Engine- Build and scale a technical storytelling engine that translates product innovation into clear, compelling, and repeatable narratives
- Partner with Product and PMM to turn launches, capabilities, and roadmap moments into:
- Analyst-ready narratives
- Media storylines
- Sales-ready messaging
- Establish and elevate SME voices across Product, Data Science, and Risk as recognized experts in the market
- Ensure all storytelling ladders up to Socure's core corporate narratives and category positioning
4. Product-Led Growth & Sales Enablement- Partner with Sales and GTM teams to activate analyst and industry validation in:
- Sales enablement materials
- Late-stage deal support
- Executive conversations
- Translate analyst insights and coverage into clear competitive positioning and buyer-facing proof points
- Directly influence pipeline acceleration, win rates, and expansion opportunities through strategic use of third-party validation
- Ensure AR and industry insights are embedded into product marketing and GTM strategy loops
5. Program Execution & Operational Excellence- Own the analyst engagement calendar, briefings, inquiries, and relationship management
- Lead end-to-end execution of evaluations with strong cross-functional alignment
- Maintain a structured system for tracking analyst insights, coverage, and competitive positioning
- Continuously improve processes, tooling, and visibility across the organization
How You'll Be Measured- Category Influence
- Movement and positioning in key analyst frameworks (MQ, Wave, etc.)
- Share of voice and sentiment across analysts and industry media
- Revenue Impact
- Contribution to pipeline acceleration and deal influence
- Adoption of analyst validation in sales cycles and win rates
- Support of customer expansion and growth narratives
- Narrative & Market Presence
- Quality and consistency of platform-level storytelling across analysts, media, and GTM
- Growth of SME visibility and external credibility
- Program Effectiveness
- Analyst relationship strength and engagement depth
- Internal adoption of insights and enablement outputs
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