JetBlue Airways

Analyst Network Marketing

JetBlue Airways • $67K — $101K *
Long Island City, NY 11101In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in a relevant field or equivalent experience with a High School Diploma/GED and four years in marketing
  • One year of marketing experience, particularly in co-op or partnership marketing
  • Experience coordinating projects with multiple stakeholders
  • Strong analytical skills for data synthesis and actionable insights
  • Proficient in Microsoft Office, especially Excel and PowerPoint
  • Excellent written and verbal communication skills
  • Capable of managing multiple projects and adapting to changing priorities
  • Willingness to travel occasionally (10%)

Responsibilities

  • Execute co-op marketing programs and manage partner deliverables
  • Compile performance data and marketing recaps to support network partnerships
  • Coordinate new route launch marketing plans from planning through post-launch
  • Implement focus city marketing plans, managing local activations and logistics
  • Collaborate with the paid media team on creative execution
  • Support Product Marketing and Co-Brand teams with marketing priorities
  • Track budgets across marketing programs and manage invoice processing
  • Prepare recurring and ad hoc reports to measure marketing performance

Benefits

  • Health care benefits and a 401(k) plan with company matching
  • Opportunity to purchase company stock through a stock purchase plan
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Free space-available travel on JetBlue
Full Job Description
Position Summary

The Analyst, Network Marketing supports execution across co-op marketing, network marketing, new route launches, and focus city marketing across all markets, reporting to the Manager, Network Marketing. This role executes day-to-day marketing plans, partner deliverables, and reporting established by the Manager, ensuring on-time, high-quality delivery across all program areas. The Analyst works closely with the Manager to support the marketing relationship with the Revenue Management and Network teams.

Essential Responsibilities
  • Execute co-op marketing programs across all markets, managing day-to-day partner deliverables, timelines, and creative and asset coordination in support of the Manager's strategy
  • Support the network marketing partnership with the Revenue Management and Network Planning teams by compiling performance data, route-level marketing recaps, and ad hoc analysis
  • Support execution of new route launch marketing plans across all markets, coordinating launch timelines, local activations, and cross-functional deliverables from planning through post-launch reporting
  • Execute focus city marketing plans across assigned markets, coordinating local activations and partner and vendor logistics in support of the Manager's strategy
  • Coordinate with paid media team on execution of creative needs and DCO support
  • Coordinate with Product Marketing and Co-Brand Marketing teams to support execution of marketing priorities in key markets
  • Track and manage budgets across co-op marketing and focus city marketing programs, including invoice processing, reconciliation, and reporting
  • Prepare recurring and ad hoc reporting and analysis to measure performance of co-op, network, launch, and focus city marketing programs, and identify opportunities to improve execution efficiency
  • Partner with cross-functional teams to assess and complete ad hoc projects for the organization
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • One (1) year of marketing experience, with exposure to co-op marketing, partnership marketing, network marketing, or related functions
  • Experience coordinating projects across multiple stakeholders and deadlines
  • Strong analytical skills with the ability to synthesize data into actionable insights
  • Proficient with Microsoft Office suite, including Excel and PowerPoint
  • Strong written and verbal communication skills
  • Strong interpersonal skills and the ability to work across a wide range of departments and teams
  • Ability to manage multiple projects simultaneously and adapt to shifting priorities
  • Available for occasional overnight travel (10%)
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications
  • Three (3) years of marketing experience, with exposure to co-op marketing, partnership marketing, network marketing, or related functions
  • Experience in the travel, airline, or hospitality industry
  • Familiarity with co-op marketing structures, partner investment frameworks, or joint marketing agreements
  • Exposure to route launch or market activation execution
  • Knowledge of travel industry and competitive landscape


Crewmember Expectations:
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Uphold JetBlue's safety performance metric goals and understand how they relate to their duties and responsibilities
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional office environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $67,000.00 and $101,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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