Ally Financial

Analyst - Advanced Business Analytics

Ally Financial • $65K — $115K *
Detroit, MI 48228In-Person
Finance & Insurance
Less than 5 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 1+ years of relevant experience
  • Bachelor's Degree in relevant field(s) or equivalent
  • 2+ years of SQL experience (preferred)
  • 2+ years of Data Analysis experience (preferred)
  • 1+ years of marketing campaign management or business analysis experience, preferably in financial services (preferred)

Responsibilities

  • Participate in strategic planning for multi-channel campaigns, including sizing and scenario testing.
  • Lead experimental design to ensure measurable outcomes.
  • Execute and manage targeted marketing campaigns based on customer data and business requests.
  • Analyze campaign performance with a focus on responder profiling and business case analysis.
  • Serve as a liaison to translate business needs into executable specifications.
  • Oversee automated campaigns for timely and accurate execution.
  • Conduct audits of deliverables to ensure campaign data accuracy.

Benefits

  • 20 paid time off days plus 11 paid holidays and 8 hours of volunteer time off yearly.
  • Industry-leading 401K retirement savings plan with matching contributions and options for student loan paydown.
  • Comprehensive health and insurance options, including medical, dental, and vision coverage.
  • Family support benefits including adoption, fertility assistance, and caregiver leave.
  • Access to wellness programs and employee assistance initiatives.
Full Job Description
General information

Career area
Marketing

Work Location(s)
500 Woodward Avenue, MI, 601 S. Tryon Street, NC

Remote?
No

Ref #
21996

Posted Date
03-27-26

Working time
Full time

The Opportunity

The Marketing Analyst role will be responsible for the execution and analysis of database marketing for Ally Bank. As an integral part of the marketing analytics team, this analyst will interact with business partners on the marketing team and line of business, as well as our creative agency, to identify targeted marketing audiences, lead the execution of campaigns and report findings to identify opportunities for enhancements and better targeting.

The Work Itself

  • Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell, cross sell, incentives), including sizing, scenario testing.
  • Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measurable outcomes.
  • Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and business requests
  • Analyze and present campaign performance including responder profiling, statistical significance testing and business case analysis
  • Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
  • Oversee automated campaigns to ensure they're running on time and accurately
  • Manage workflow and resource planning for campaign execution
  • Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data


The Skills You Bring

Minimum Qualifications

  • 1+ years of relevant experience
  • Bachelor's Degree in relevant field(s) of study or equi valent


Preferred Qualifications
  • 2 years+ of SQL experience
  • 2 years+ of Data Analysis experience
  • Excellent ability to communicate across all levels of roles and functions throughout the organization - both verbally and written
  • 1+ years of professional experience in marketing campaign management and/or business analysis, preferably in financial services
  • Ability to perform in a fast-paced environment, with competing priorities and changing requirements
  • Ability to manage multiple projects at once
  • Detail-oriented with a strong focus on accuracy


Nice to haves

  • 2+ years of experience working within a financial services organization
  • 2+ years of experience with SAS
  • 2+ years of experience developing dashboards in PowerBI or Tableau


How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
  • Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
  • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
  • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
  • Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
  • To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Base Pay Range : $65000 - $115000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

About Ally Financial

Ally Financial Careers

Joining Ally Financial means becoming part of a team committed to growth, innovation, and leadership. As a leading digital financial services company, we offer a range of job opportunities that empower professionals to excel in their careers. At Ally Financial, we believe in fostering a culture that embraces diversity, encourages professional development, and supports our team members through comprehensive benefits and a nurturing environment.

Work You’ll Do

At Ally Financial, you will collaborate with some of the brightest minds in the industry. Our team is dedicated to redefining the financial landscape through innovation and top-tier financial solutions. Whether you are looking for a position in finance, technology, customer service, or management, Ally Financial provides a platform where your skills will be honed and your professional aspirations realized.

Explore Our Job Opportunities

We are constantly expanding our team and looking for new talent who are passionate, curious, and driven. Explore our wide range of open positions from entry-level to senior leadership roles. Ally Financial values the unique perspectives and experiences each team member brings, making us stronger and more innovative.

Internship Programs

Kickstart your career with an Ally Financial internship. Our programs provide invaluable industry exposure, professional skills development, and a chance to network with leaders across the company. Internships at Ally Financial are your gateway to understanding the financial sector from the inside out and gaining hands-on experience that complements your academic learning.

Employee Benefits and Culture

Ally Financial is committed to the well-being and continuous growth of our employees. We offer robust benefits including health, dental, and vision insurance, retirement plans, and generous paid time off. Our culture is centered around inclusivity, respect, and collaboration, making Ally Financial a great place to work.

Professional Development and Training

We invest in our employees through ongoing professional development and leadership training programs. At Ally Financial, you have access to a variety of training resources and workshops designed to enhance your job performance and leadership capabilities. Our commitment to your growth is reflected in our efforts to ensure all team members are equipped for success in an ever-evolving financial landscape.

Diversity and Innovation

Diversity is at the core of our operations and strategic initiatives. At Ally Financial, we are dedicated to creating an environment where diverse ideas and perspectives lead to innovative solutions. Our diversity training programs are part of our commitment to an inclusive workplace, where everyone’s contribution is valued.

Join Our Team

Are you ready to advance your career at a company that values your skills and offers the opportunity to work on transformative projects? Search Ally Financial jobs that match your skills and interests. We are looking for creative, solution-driven team players who are ready to make an impact.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here at Ally Financial. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Ally Financial.

Apply Now

Ready to take the next step in your career? Submit your resume, complete your application, and prepare for an interview where you can showcase your unique abilities. At Ally Financial, your future is waiting.
Learn more about Ally Financial
Size
10,500 employees
Market Cap
$6.9 billion
Industry
Finance & Insurance
Net Income
$1 billion
Founded
2017
5 Year Trend
+0.8%
NASDAQ
ALLY
* Ladders Estimates

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