TD Bank

Analyst, Acquisition Optimization

TD Bank$69K — $98K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2–5 years of experience in analytics, marketing operations, product analytics, or related fields
  • Strong analytical and problem-solving skills with experience interpreting performance data
  • Proficient with reporting and data visualization tools like Excel, Power BI or Tableau
  • Understanding of digital acquisition funnels and key performance metrics such as conversion and CPA
  • Ability to effectively communicate insights to various stakeholders
  • Strong collaboration skills to work across multiple teams

Responsibilities

  • Analyze acquisition funnel performance to identify insights and recommend improvements
  • Support tracking and analysis of budgets and channel performance for enhanced efficiency
  • Develop presentations and reports to provide transparency into performance and key metrics
  • Identify friction points in customer journeys and support data-driven improvements
  • Collaborate with cross-functional teams to align on execution priorities
  • Support test-and-learn initiatives, including A/B testing, and synthesize results into actionable insights

Benefits

  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off
  • Banking benefits and discounts
  • Career development opportunities
  • Reward and recognition programs
Full Job Description

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Business Management, Strategy & Support

Pay Details:

$69,700 - $98,400 CAD

Job Description:

Description

We are seeking a data-driven Analyst to support the optimization of acquisition and campaign-driven activities. This role will focus on analyzing performance, improving efficiency, and enabling more effective execution across customer acquisition initiatives.

Working closely with product, marketing, and analytics teams, the Analyst will help identify performance gaps, generate actionable insights, and support the continuous improvement of acquisition funnels, customer journeys, and budget effectiveness.

Accountabilities

  • Analyze acquisition funnel performance (e.g., traffic, conversion, drop-off) to identify insights and support recommendations that improve outcomes
  • Support tracking and analysis of budgets, cost-per-acquisition, and channel performance to enhance spend efficiency
  • Develop and maintain presentations and reporting to provide transparency into performance, timelines, and key metrics
  • Identify friction points across onboarding and application journeys and support data-driven improvements with product and channel teams
  • Collaborate with cross-functional partners (product, marketing, analytics, operations) to ensure alignment on execution priorities and dependencies
  • Support test-and-learn initiatives, including A/B testing and pilot programs, and synthesize results into actionable insights

Qualifications

  • 2–5 years of experience in any of the following: analytics, marketing operations, product analytics, or a related field
  • Strong analytical and problem-solving skills with experience interpreting performance data
  • Experience with reporting and data visualization tools (e.g., Excel, Power BI, Tableau or equivalent)
  • Understanding of digital acquisition funnels and key performance metrics (e.g., conversion, CPA)
  • Ability to communicate insights clearly and effectively to stakeholders
  • Strong collaboration skills with the ability to work across multiple teams

Who You Are

  • You're currently a self-directed investor and have opinions on how to do it
  • Data-driven and detail-oriented, with a focus on accuracy and insight generation
  • Curious and proactive in identifying opportunities for improvement
  • Comfortable working in a fast-paced, cross-functional environment
  • Results-oriented, with a focus on continuous improvement and efficiency

Why This Role Matters

Current team capacity is fully absorbed by existing delivery commitments, limiting the ability to address emerging needs in acquisition efficiency, data analysis, and execution optimization. This role provides dedicated support to close these gaps, enabling improved performance outcomes while allowing the broader team to sustain core delivery expectations.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.


Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.


Language Requirement (Quebec only):

Sans Objet

About TD Bank

TD Securities offers a range of advisory and capital market services to its clients. The company's range of services includes research, investment banking, capital markets, and global transaction banking. Research consists of commodity and equity research. Investment banking consists of mergers, acquisitions, industry expertise, and credit origination. Global transaction banking consists of trade finance, cash management, and correspondent banking. TD Securities was founded in 1855 and is based in Ontario.

TD Bank Careers

Join the vibrant team at TD Bank, one of North America's leading financial services organizations, where innovation, leadership, and growth go hand in hand. At TD Bank, we are committed to fostering a culture of diversity and inclusion, making it an ideal place for ambitious professionals to thrive. Work You’ll Do At TD Bank, your professional journey is bolstered by a robust support system. From your first interview to every career milestone, you will find opportunities for growth and leadership. Our team is dedicated to helping you develop the skills necessary for success in the ever-evolving financial sector. TD Bank offers a variety of job opportunities across multiple fields, from customer service to investment banking. Each position at TD Bank is a chance to contribute to our culture of innovation and exceptional client service. Internship Programs Kickstart your career with a TD Bank internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark in the banking industry. Interns at TD Bank enjoy the unique opportunity to work alongside seasoned professionals, gaining insights that are crucial for future employment. Benefits and Growth TD Bank is deeply committed to the well-being and continuous growth of our team members. We offer competitive benefits packages that cover health, finance, and family care. Our employees enjoy comprehensive health insurance, retirement plans, and generous paid time off, among other perks. Moreover, TD Bank encourages professional development through various training programs, including leadership development and diversity training. These initiatives ensure that our team remains at the forefront of industry standards and best practices. Join Our Team Explore the numerous career paths available at TD Bank and discover how your skills and interests align with our mission. We are actively hiring and continually looking for talented individuals who are passionate about banking and customer service. Networking and Professional Development At TD Bank, we believe in the power of networking and collaboration. Our employees have access to a wide range of networking events, workshops, and seminars that promote career development and professional growth. These platforms not only enhance your professional skills but also expand your industry connections. Stay Connected Keep up to date with the latest at TD Bank Careers by subscribing to our job alert emails. Tailor your subscription to match your career preferences and get the latest news, insider tips, and job opportunities delivered straight to your inbox. Explore job opportunities at TD Bank and be part of a team that values hard work, creativity, and a diverse workplace culture. Your next great career move is just a click away. SEARCH TD BANK JOBS Join us at TD Bank and let your ambition lead you to a rewarding career filled with opportunities to learn, grow, and innovate.
Learn more about TD Bank
Size
90,000 employees
Market Cap
$117.9 billion
Industry
Net Income
-$6.9 million
5 Year Trend
+6.6%

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