Responsibilities
About the Team: Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content-such as the TikTok One platform, content packages, and ACA creative tools-with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase. By seamlessly integrating creativity, community, and commerce-with AI capabilities embedded throughout-we help brands efficiently reach their target audiences and achieve sustainable growth. Our mission: Inspire creativity, ignite growth. Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact About Global Spark Talent Program: To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2026 graduates: - Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years; - Dedicated growth support from leader and mentor; - High-Impact Opportunities. Believe in the power of youth. Shape the future together. We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok. Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early. Responsibilities: - Responsible for applying text, image, or video generation models in advertising scenarios, owning both model performance metrics and related business KPIs. - Lead the design and implementation of AIGC-related products and industry solutions, including but not limited to derivation strategies, delivery strategy adaptation, and frontend interaction design. Develop general and customized products, and deliver them via ad platforms, APIs, and other channels. - Participate in the design and development of innovative AIGC commercialization products, manage requirement tracking and launch readiness, and coordinate with cross-functional teams to ensure high-quality execution. - Analyze and validate data related to ad performance using AIGC products to improve product development efficiency and advertiser experience. - Stay updated on industry trends and emerging technologies, drive innovation, and ensure model capabilities remain industry-leading.
Qualifications
Minimum Qualifications: - Bachelor's degree or above, preferably in STEM or related fields. - Prior internship experience in advertising or AIGC-related roles is a plus; strong analytical and logical thinking skills, with the ability to handle data effectively. - Experience with overseas projects is preferred; Strong communication skills and comfortable communicating externally in a professional setting. - Strong self-motivation, with the ability to manage multiple tasks in a fast-paced environment. - Strong logical thinking, data analysis, and self-driven mindset; excellent communication and teamwork skills; highly curious and eager to learn. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $122574 - $184000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
