Job Description:
This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

Content is at the core of Bank of America's business approach, with high regard and demand for content programming across the company. The Content Marketing Center of Excellence supports across lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, the Content Marketing Center of Excellence is seeking an AI Content Strategy & Enablement Lead to help define how content strategy, content marketing, and content experiences evolve in an increasingly AI-powered landscape while also serving as the Content Strategy Lead for the Consumer line of business.

This role requires a strong content strategist with practical AI experience and a deep understanding of how large language models, evolving discovery behaviors, and changing customer expectations are reshaping content marketing. The successful candidate will help modernize content strategy and operations through AI-enabled approaches, develop scalable frameworks and best practices, and help guide how the organization adapts its content marketing practices for an AI-driven world. The ideal candidate is a strategic thinker, AI early adopter, and hands-on operator who can navigate ambiguity, influence stakeholders, and drive execution within a complex, matrixed organization.

AI-Powered Content Strategy & Enablement:

• Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.

• Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery.

• Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences.

• Help shape how content and product experiences work together to create seamless customer journeys.

• Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.

• Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working that help teams effectively apply AI within content marketing.

• Help shape and advance the organization's approach to content marketing in an AI-driven environment, identifying opportunities to scale successful practices, connect efforts across teams, and accelerate adoption of new ways of working.

• Connect AI-related content efforts across lines of business, sharing learnings and identifying opportunities for greater consistency, efficiency, and impact.

• See around corners and define the CMCOE approach in a world of AI and LLMs, translating insights into actionable recommendations and content strategies.

• Use data and AI-enabled analysis to better understand content performance and identify opportunities to improve engagement and business outcomes.

Consumer Content Strategy:

• Serve as the Content Strategy Lead for the Consumer line of business, translating business priorities into content programs that support business objectives.

• Identify opportunities to embed content within key business initiatives, customer journeys, product experiences, and digital experiences.

• Use audience insights, performance data, and emerging trends to shape strategy, improve effectiveness, and identify where content drives measurable business impact.

• Synthesize business priorities into actionable content plans and drive alignment across stakeholders.

• Operationalize content initiatives from strategy through delivery, ensuring consistency, quality, and speed to market.

• Drive stakeholder alignment and execution across a complex matrixed environment.

Required Qualifications: 

• Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments

• Naturally curious and forward-looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.

• 10+ years of experience in content marketing

• Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.

• Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.

• Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.

• Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.

• Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.

• Success working in highly regulated environments and navigating complex stakeholder landscapes.

• Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.

• Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.

Skills:

• Collaboration

• Customer and Client Focus

• Decision Making

• Product Marketing and Branding

• Strategic Thinking

• Adaptability

• Analytical Thinking

• Digital Marketing

• Oral Communications

• Relationship Building

• Active Listening

• Business Acumen

• Coaching

• Leadership Development

• Performance Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

Hours Per Week: 

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