Measured

Agency Lead, GTM

Measured$100K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in partnerships, channel sales, or business development with a focus on generating pipeline
  • Established relationships with media agencies, platforms, or consulting firms
  • Demonstrated experience in partner pipeline generation and achieving specific targets
  • Experience in ecosystem evangelism or enabling partner sellers to position products
  • Proactive relationship management style, emphasizing high engagement with partners
  • Proficiency in pipeline forecasting and reporting
  • Familiarity with marketing measurement or ad tech concepts
  • Understanding of the full-funnel media ecosystem
  • Remote work discipline with proximity to NYC or West Coast for in-person engagements
  • Experience facilitating cross-functional feedback loops

Responsibilities

  • Achieve monthly and quarterly partner-sourced pipeline generation goals
  • Maintain regular engagement across partner commercial teams to remain a top of mind resource
  • Represent Measured to partner teams, facilitating opportunities for sellers and consultants
  • Identify and activate all sources of partner-driven leads from multiple channels
  • Drive awareness and excitement for Measured that leads to clients' introductions
  • Forecast and report accurately on partner-sourced opportunities
  • Create a feedback loop with Sales, Customer Success, Marketing, and Product teams
  • Build deep expertise in Measured products and services
  • Contribute to the company's mission and objectives

Benefits

  • 100% Remote work
  • Flexible paid time off along with competitive total rewards
  • Opportunities for community engagement through Measured for Good
  • Work within an engaged, diverse, and curious organizational culture
  • Benefit from award-winning technology and collaborative team environment
Full Job Description
About the Job

As an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including:
• Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap).
• Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners' clients.
• Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured's growth.

Key Responsibilities
• Achieve monthly and quarterly partner-sourced pipeline generation goals.
• "Walk the halls"-maintain a regular cadence of engagement across partner commercial teams to stay top of mind.
• Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities.
• Identify and activate all sources of partner-driven leads-platforms, agencies, and consultancies.
• Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients.
• Accurate pipeline forecasting and reporting on partner-sourced opportunities.
• Feedback loop to Sales, CS, Marketing and Product.
• Build expertise on Measured products and services.
• Operate in service of Measured company mission/OKRs.

Ideal Experience
• 7+ years' experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue.
• Established relationships across media platforms, agencies, and/or consulting firm strongly preferred.
• Motivated self-starter with a strong desire for progress.
• Strong technical aptitude.
• Successful record as part of a high growth company.
• Strong communication, presentation, and consultative relationship-building skills.
• Comfortable serving as an SME and evangelist to external commercial teams.
• Independent decision maker. Can take calculated risks and deal with ambiguity.
  • Team player. Acts to best serve team goal and company mission
  • Minimum BA/BS or equivalent
  • Takes initiative to improve and try new things
  • Comfortable with rapid change
  • Values diversity and integrity

Requirements
Must-Have Qualifications

1. 7+ years in partnerships, channel sales, or BD - with a proven track record of generating pipeline or revenue (not just managing accounts).

2. Existing relationships across media agencies, platforms, or consulting firms - holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners.

3. Partner pipeline generation experience - candidates should be able to speak to specific pipeline targets they've owned and hit.

4. Ecosystem evangelism / enablement - experience equipping partner sellers or consultants to refer/position a product (not just selling directly).

5. "Walk the halls" relationship style - high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management).

6. Pipeline forecasting and CRM discipline - accurate reporting on partner-sourced opportunities.

7. Marketing measurement or ad tech fluency - familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time.

8. Full-funnel media ecosystem literacy - understanding of how agencies, platforms, and brands interact commercially.

9. Remote discipline with NYC or West Coast proximity - for in-person partner engagement in key markets.

10. Cross-functional feedback loop experience - comfort channeling partner insights back to Sales, CS, Marketing, and Product.

Benefits
Perks
  • 100% Remote
  • Competitive Total Rewards and flexible paid time off
  • Opportunities to give back through Measured for Good
  • Engaged, diverse, and curious culture
  • Award-winning technology powered by an agile, collaborative team

About Measured

Measured is a marketing and advertising company that provides cross-channel media incrementality measurement solutions. The company's solutions help advertisers to measure the effectiveness of their advertising campaigns across various channels such as social media, search, display, and video. Measured's solutions are designed to provide advertisers with accurate and actionable insights that can help them optimize their advertising spend and improve their return on investment. The company was founded in 2019 and is headquartered in Chicago, Illinois.
Learn more about Measured
Size
100 employees
Industry
Founded
2019
5 Year Trend
+20%
Revenue
$50 million
NASDAQ

Similar Jobs

More Jobs at Measured

  • Measured
    Agency Lead, GTM
    $100K — $130K *
    Austin, TX 78745 (Travis County)
    Business Services
    In-Person

More Business Services Jobs

Find similar Agency Lead, GTM jobs: