Digital Turbine

Agency Development Director

Digital Turbine • $248K — $345K *
New York, NY 10025In-Person
Media
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 10+ years in digital advertising, focusing on agency development or sales
  • Understanding of agency holding structures and buying processes
  • Proven record of creating partnerships that drive revenue
  • Strong network within major agencies
  • Expertise in mobile media and programmatic advertising
  • Excellent communication and negotiation skills
  • Experience in data resolution and integrations with tech organizations

Responsibilities

  • Develop Digital Turbine's agency partnership strategy with major holding companies
  • Negotiate global partnership agreements focusing on US market
  • Build a structured model to deepen agency relationships
  • Collaborate with sales teams to facilitate account-level spending
  • Support opportunities led by agencies
  • Act as an advisor to agency leaders on mobile strategy
  • Work across functions to meet agency needs and track partnership effectiveness

Benefits

  • Comprehensive benefits package including stock options
  • Unlimited PTO policy
  • Performance-based bonus
  • Commitment to equitable pay and transparency
  • Supportive hybrid work environment
Full Job Description
Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered.

Role Overview

The Agency Development Partnership Lead will be responsible for developing and executing strategic engagement plans with the agency holding companies and their operating agencies. This role will leverage senior relationships across holding companies to establish Digital Turbine as a preferred partner and unlock incremental advertiser demand for sales teams.

You'll act as the bridge between Digital Turbine's sales team and Agency Hold/Op Co (Programmatic, Media, Investment, Product) portfolio and executive leads enabling DT's sellers to identify, pursue and win advertiser campaigns that align with our unique mobile solutions. Through strategic alignment, education, potential joint solutions (e.g., data, measurement, creative), and partnership activation, you'll help position Digital Turbine as a preferred mobile solution.

About the Agency Development Partnership Lead role:

  • Partnership Strategy, DTX Verification & Growth
  • Develop and lead Digital Turbine's agency partnership strategy across selected/prioritized major holding company(s) - WPP, Omnicom / IPG, Publicis, Dentsu.
  • Negotiate and activate preferred global partnership agreements with a priority focus in the US Market (and support local teams with local agreements), trading deals and business impacting certification programs with holding company networks / agencies.
  • Build and manage a structured engagement model to deepen relationships.
  • Identify and progress joint resolution opportunities - eg. Agency partners, DT or combination of both.

Revenue Enablement
  • Collaborate with DT's regional and vertical ad sales teams to facilitate account level advertiser spend.
  • Support agency-led/assisted opportunities.
  • Partner with Sales Leads to open doors and position Digital Turbine as a strategic mobile (media) investment partner.
  • Act as a trusted advisor to agency investment and strategy leaders - providing insights, data and best practices to guide mobile strategy and cross-platform planning.

Internal Collaboration
  • Work cross-functionally with sales, account management, product and marketing to ensure agency related needs are met and partnerships deliver measurable business impact to DT.
  • Establish reporting and tracking mechanisms to monitor pipeline growth, spend attribution, and partnership health.

About YOU as the Agency Development Partnership Lead:

  • 10+ years experience in digital advertising, preferably in agency development, sales, or business development roles at an ad / marketing tech, mobile, or media company.
  • Deep understanding of agency holding / operating company structures, buying processes, and decision hierarchies.
  • Proven track record in building strategic partnerships that drive scalable revenue outcomes.
  • Deeply networked across the Agency Holding / Operating Company landscape
  • Strong relationships or existing networks within major agencies.
  • Expertise in mobile media, programmatic and/or app ecosystem strongly preferred.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to operate cross-functionally, balancing strategic thinking with executional rigor
  • Experience in data resolution and integrations - Ideally have partnered with agency holding / operating companies and their product/tech organizations to build joint solutions.


What Success Looks Like
  • Signed/expanded, formalized preferred partnerships with agency holding companies.
  • Increased advertiser spend flowing through agency relationships.
  • Measurable uplift in Digital Turbine's share of mobile budgets from key agencies.
  • Enhanced visibility / credibility of Digital Turbine's brand across agency networks.
  • Identify / execute on joint solution(s) providing unique value to our partnership
  • Skew preference of DT through commercials, technology, trust, relevancy, value, etc.
  • Ability to consistently open doors through activating relationships for DT sellers - RFP, introductions, visibility into cycles. air-cover, etc..


At Digital Turbine, we are committed to pay transparency and equitable compensation. The compensation range for this position (inclusive of base salary and commission) is $248,000-$345,000, based on experience, skills, and qualifications. In addition to competitive pay, we offer a comprehensive benefits package, including stock options, unlimited PTO and performance based bonus. We believe in fostering an environment where employees are valued and compensated fairly for their contributions

#LI-SG1

About Digital Turbine

Digital Turbine, Inc. is a mobile software company that delivers products and solutions for mobile operators, device OEMs, and third-party advertisers. The company's products include Ignite, a mobile device management solution, and SingleTap, a mobile advertising platform. Digital Turbine was founded in 1998 and is headquartered in Austin, Texas.
Learn more about Digital Turbine
Size
844 employees
Market Cap
$1.4 billion
Industry
Enterprise Technology
Net Income
$38.6 million
5 Year Trend
+79.4%
Revenue
$257.8 million
NASDAQ
APPS
* Ladders Estimates

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