OverviewSeeking a highly a highly motivated and results-driven individual to join our team as an Affiliate Program and Pay Per Lead (PPL) Manager. As a key member of our marketing team, you will be responsible for managing our affiliate program and overseeing our Pay Per Lead (PPL) program to generate Marketing Qualified Leads (MQLs) with a focus on achieving a strong return on investment (ROI).
Responsibilities- Affiliate Program Management: Partner closely with internal stakeholders and external agencies to identify and recruit affiliate partners that align with our target audience and brand values
- Establish, nurture and maintain relationships with new and existing affiliates to optimize their performance and loyalty
- Develop and implement affiliate marketing strategies to drive inbound MQLs and revenue growth
- Monitor and analyze affiliate performance metrics, providing data-driven insights for continuous improvement
- Collaborate with the marketing team to create affiliate marketing content, promotional materials, and incentives
- Ensure compliance with affiliate agreements and company policies
- Pay Per Lead (PPL) Program Management: Develop and execute PPL campaigns across various channels to generate high-quality MQLs at an optimal cost
- Conduct thorough market research and competitor analysis to identify PPL opportunities and trends
- Utilize performance tracking tools to measure and analyze the success of PPL initiatives
- Continuously optimize PPL campaigns to improve lead quality, conversion rates, and ROI
- Work closely with finance, sales and marketing teams to align PPL goals with overall business objectives
- Review Site Relationship Management: Own the relationship with key customer review sites, partnering closely with internal stakeholders to improve the company's review sentiment
- Analytics and Reporting: Provide regular reports and analysis on the performance of affiliate and PPL programs, including key KPIs and ROI metrics
- Present actionable insights to management team and provide data-driven recommendations for program optimization
- Stay up-to-date with industry trends and best practices related to affiliate marketing and PPL strategies
- Develop financial forecasts and budgets aligned with business objectives
- Optimize marketing operations and provide recommendations for cost optimization
- Aggregate data and provide insightful, actionable and accurate financial reporting analysis to management
Qualifications- Bachelor's Degree in Marketing / Related Field
- 7 years of experience in Marketing / Related Field.
CompensationIn the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $88,270 - $115,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex ValuesAct with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you?- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
