Job Summary: The Affiliate Marketing Manager - International role is a strategic position that will manage iHerb's global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams.
Job Expectations: - Manage iHerb's global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
- Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
- Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
- Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
- Build and maintain strong long term affiliate partnerships.
- Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
- Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
- Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
- Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
- Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
- Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.
Knowledge, Skills and Abilities: Required:
- Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action
- Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
- Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact)
- Strong understanding of the international affiliate landscape
- Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations
- Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures
- Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities.
Preferred:- We welcome candidates with professional-working proficiency or native proficiency in any major global language. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available.
Equipment Knowledge: - Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.
Experience Requirements:Generally requires a minimum of seven (7) + years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment. At least two (2) years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.
Education Requirements: Bachelor's Degree or equivalent experience preferred.
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Compensation:
The expected salary range for this role is $90,000 - $115,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
