Role overviewWe are looking for an Ad Operations Specialist to support the day-to-day operation and optimization of CarGurus' advertising platforms and campaigns. This role combines campaign execution, reporting, troubleshooting, analysis, and cross-functional collaboration with Product, Engineering, and Sales. The ideal candidate is detail-oriented, analytically minded, and comfortable working across both technical and business-focused workflows.
What you'll do- Build, maintain, and automate accurate, timely recurring reports that provide visibility into ad performance, delivery, revenue, and business trends.
- Create custom reports, templates, dashboards, and other tools that give teams reliable, accessible insights and reduce manual work.
- Monitor campaign delivery and advertising platform performance, identify unusual patterns early, and address issues before they affect results.
- Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate to minimize disruption and maintain strong service levels.
- Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations that support better business decisions.
- Traffic, QA, and launch test campaigns across ad-serving and measurement platforms, ensuring campaigns are accurate and perform as expected.
- Support Sales with timely, accurate campaign forecasting, performance insights, and contract-related materials.
- Partner with Product and Engineering to develop, test, troubleshoot, and launch new advertising products and features with dependable operational support.
- Investigate deep-linking issues and help ensure users reach the correct dealer and vehicle pages.
- Identify recurring operational challenges, recommend practical solutions, and support improvements to product quality, platform performance, and team workflows.
What you'll bring- 2+ years of experience in ad operations, digital advertising, campaign management, marketing technology, or a related field.
- Experience working with one or more advertising and measurement platforms, such as Google Ad Manager, Meta Business Manager, Google Campaign Manager, DoubleVerify, SSPs, or DMPs.
- A strong understanding of digital advertising concepts, including campaign setup, trafficking, targeting, tracking, delivery, pacing, and performance measurement.
- Strong analytical and problem-solving skills, with the ability to investigate issues, identify root causes, and translate data into clear recommendations and practical actions.
- Experience building or maintaining reports, dashboards, templates, or workflow automations using spreadsheets, business intelligence tools, SQL, or similar technologies.
- Strong attention to detail and a high standard for accurate reporting, campaign quality, operational follow-through, and clear documentation.
- Ability to manage multiple priorities, meet deadlines, and communicate clearly so partners receive reliable, responsive operational support.
- Comfortable collaborating with Product, Engineering, Sales, and other cross-functional teams in a fast-paced environment.
- Experience with ad-serving logic, prioritization, or yield optimization is a plus.
- Experience troubleshooting URLs, redirects, deep links, or other web-based user journeys is a plus.
The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$83,000-$103,000 USD
