Key Performance Indicators

• Delivery: Execution to agreed Marketing Strategy Plan

• Market Success: Solution penetration / Residential penetration / Commercial penetration

• Brand: NPS / Awareness / Consideration / Transition

Key Relationships

• North America leadership and colleagues

• Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)

• Key suppliers, partners and consultants

• IMO teams

• Market level management

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands.

• Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.

• Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements

• Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results.

• Provide regular reports on SEO performance and recommend data-driven optimizations

• Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution.

• Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration.

• Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth.

• Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands.

• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.

• Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards.

• Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams.

• Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team.

• Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

• Able to influence and drive integration of marketing strategy into operational program and planning.

• Maintain knowledge of a wide range of marketing techniques and concepts, most importantly lead generation.

• Possess strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen.

• Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.

• Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Able to demonstrate composure and self-confidence in difficult situations.

Required Experience

• Experience and/or knowledge of decentralized, route-based service industries isstrongly desired; including National and Regional Marketing experience

• Understanding of budget management and driving business goals

• Excellent interpersonal, written and verbal communication and presentation skills

• Ability to influence and drive integration of marketing strategy into operational program and planning

• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation

• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen

• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure

• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.

• Ability to demonstrate composure and self-confidence in difficult situations

• Proficient in Google suite of software tools

• Strong writing and proofreading skills

Required Leadership Traits and Characteristics

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.

• Strives towards making a positive impact on society and the environment across the, establishing RNA as a leader in this space

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

• Possess critical thinking and problem-solving skills

Formal Education, Qualifications or Training

• Bachelors Degree or equivalent in a Business Development, or Marketing related subject

• Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis.

• Familiarity with marketing channels and platforms, such as: Canva, Mailchimp, HubSpot, Adobe, Meta Business Suite, etc. (working knowledge a plus)

• Strong background in data analysis, visualization, and using analytics to inform decision-making.

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

No sponsorship or OPT available

Base Pay Range $90,000 - $110,000 / year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
• Sitting for long periods of time while using office equipment such as computers, phones and etc.
• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arms reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.