The Impact You Will Make

The Senior Integrated Marketing Manager is a senior individual contributor responsible for managing day-to-day execution and full-funnel performance for assigned university partners, often within more complex portfolios. Operating with greater independence than a Manager, this role serves as a trusted right hand to Directors and Senior Directors—balancing tactical execution with strategic contribution. By surfacing insights, leading cross-functional initiatives, and driving executional excellence, the Senior Manager directly influences partner growth, stakeholder confidence, and pod-level effectiveness in support of Risepoint's mission.

How You Will Bring Our Mission to Life

What You Will Do

• Own day-to-day execution and full-funnel performance for assigned university partners.

• Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates.

• Translate integrated marketing and portfolio strategies into actionable execution plans.

• Monitor, analyze, and report funnel performance (leads, applications, enrollments and retention), identifying risks and optimization opportunities.

• Lead performance optimizations and testing in collaboration with analytics, channel, creative, and SSC teams.

• Support Directors and Senior Directors in strategic planning, escalations, and partner reviews. Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting.

• Lead cross-functional workstreams, pilots, or pod-level initiatives beyond individual partner work.

• Provide informal leadership and guidance to Managers and Specialists on execution best practices.

• Manage new program launches by coordinating intake, campaign setup, and cross-functional communication.

• Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements.

• Develop deep partner-specific acumen on assigned brands and programs and ensure research and insights are applied to optimizations of strategies and assets.

• On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.

What Success Looks Like

• Assigned partners achieve consistent performance improvement across full-funnel KPIs.

• Execution is strategic in nature and delivered with accuracy, urgency, and strong operational discipline.

• Directors and Senior Directors, internal stakeholders and partners rely on the Senior Manager for insights, problem-solving, and continuity.

• Cross-functional initiatives and pilots deliver scalable, repeatable outcomes for the pod.

What You’ll Bring to the Team

Experience That Matters Most

• Bachelor’s degree in Marketing, Business, or related field.

• 5–7+ years of experience in integrated marketing, account management, or campaign execution.

• Demonstrated success managing partner or client accounts with measurable outcomes.

• Strong analytical, execution, and cross-functional collaboration skills.

Experience That’s Great to Have

• Experience in higher education or enrollment marketing environments.

• Experience leading cross-functional projects, pilots, and initiatives.

• Advanced digital marketing fluency across paid media, SEO, email, and analytics.

• Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.