What we're looking for
- A digitally fluent communications professional to lead the planning and execution of integrated digital programs across a portfolio of B2B and professional services clients. Ideal candidates will have a minimum of five years' experience spanning social media strategy, content development, and digital program execution with a strong grounding in B2B and, ideally, professional or financial services contexts.
- This is a practitioner-meets-strategist role: you should be as comfortable building a LinkedIn content program or advising on GEO and SEO fundamentals as you are presenting a clear ROI case to a law firm Partner or a financial services executive who is new to social.
What you'd do
- Lead digital strategy and execution across a portfolio of B2B clients spanning both professional services and financial services, including development and management of organic and paid social media programs on LinkedIn, Instagram, and X.
- Develop and manage digital-first content strategies; create and edit high-quality long-form content including thought leadership articles, executive posts, web copy, and campaign copy that reflect clients' brand voice and business priorities.
- Apply SEO and GEO knowledge to inform content strategy and help clients build visibility in both traditional search and AI-generated results; stay ahead of best practices as these disciplines evolve.
- Use data and analytics to measure, evaluate, and communicate the impact of digital programs; develop clear, compelling reporting that demonstrates ROI and builds client confidence in digital investment.
- Serve as a credible digital counsel to senior stakeholders, including law firm Partners and financial services executives, explaining the business case for social media and search visibility in terms that resonate with non-marketing audiences.
- Collaborate closely with the design team to brief, develop, and deploy visual content that is on-brand, platform-appropriate, and suited to a professional B2B context.
- Partner with account leads and integrated client teams as an embedded digital specialist; contribute to client calls, strategy sessions, and planning documents where digital programming is a component.
- Participate in new business pitches; bring fresh digital thinking to proposals and present digital strategy and tactics to prospective clients with clarity and confidence.
- Proactively identify opportunities to optimize and evolve the agency's existing digital offer; introduce new tools, platforms, and approaches where they add client value.
- Support the upskilling of the US team by sharing digital expertise, contributing to internal training, and serving as a go-to resource on digital best practices across the organization.
- Commit to continuous learning and improvement of professional and digital skills; stay current on platform developments, algorithm changes, and emerging digital communications trends.
- Lead by example; demonstrate behaviors consistent with Infinite's values (integrity, agility, compassion, and courage).
Why we want you
- You have a minimum of five years' experience in digital communications, with a proven track record spanning social media strategy, content development, and digital program execution in B2B environments.
- You have deep expertise in LinkedIn strategy and execution, including organic content programs and paid social, with familiarity across Instagram and X in a professional context.
- You are a strong copywriter with the ability to produce long-form content such as thought leadership articles, executive LinkedIn posts, and web copy for senior professional audiences.
- You have a working knowledge of SEO fundamentals and a developing understanding of GEO, and you know how to apply both in client content strategy and counsel.
- You are data-driven, with experience using analytics platforms to measure performance, generate insights, and communicate ROI in terms that resonate with non-marketing decision-makers.
- You understand how earned media and digital programs work together to support broader communications objectives; grounding in external communications is a genuine differentiator.
- You are a confident, credible communicator and can present to senior professional audiences on topics that may require persuasion or education.
- You are collaborative and experienced working within integrated client teams alongside account managers, PR practitioners, and creative professionals.
- You are genuinely curious about and interested in the professional services sector, and you take pride in bringing strategic digital thinking to clients who may be newer to social.
- Experience in professional services, legal, financial services, or related industries is strongly preferred.
What we offer
- Friendly and highly collaborative working environment where your voice will be heard and your ideas will count.
- Opportunity to work with leading law firms and professional services firms on a global scale within an international network.
- A focus on growth and professional development: twice annual professional planning sessions, regular access to leadership and mentorship opportunities.
- Hybrid work schedule; two days in the office with three optional work-from-home days per week.
- One-time stipend for your at-home work set-up; monthly stipend for your smartphone contract and a stipend to upgrade your device every three years.
- Competitive salary and customizable benefits package including:
- 100% company paid health, dental and vision insurance coverage
- 401k with competitive company match
- Monthly benefit stipend that can be used for health and wellness, transportation, student loan repayment or charitable contributions
- Employee Assistance Program and free annual membership to the Calm app
- Ample time off: 15 vacation days, 10 annual company holidays, nine days paid sick leave, one personal day and an "on call" period between Christmas and New Year's.
- Unlimited paid time off to volunteer and 100% matching of charitable contributions up to $1,000 per year.
- Thorough onboarding and training process that extends throughout your tenure with the company.
The current annual base salary range for this position is $84,000-$94,000. Individual compensation varies based on job related factors, including relevant experience, qualifications, skills, seniority, geographic location, performance, revenue-based metrics, and business or organizational needs. The range listed is just one component of Infinite Global's total compensation package for employees.
