Job DescriptionThe Account Supervisor serves as the primary point of contact for the client and works closely with the agency team to coordinate and supervise the strategic development, creative development, and tactical execution as needed for clients' marketing efforts. Facilitate the communication, presentation and creation of marketing and promotional campaigns that meet client sales and marketing objectives. Drive consumer and shopper marketing initiatives that deliver mutually beneficial results for client, retailer and agency. 6 to 8 years of marketing agency experience with a demonstrated ability to generate revenue. Additional experience with consumer packaged goods and/or retail marketing, along with a comprehensive understanding of the marketplace and strong communication skills is a plus. May travel up to 25% of time.
ResponsibilitiesAccount Services:- Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
- Serve as primary client contact at the appropriate management level
- Train/supervise/oversee effective completion of all Account Coordinator & Account Executive job responsibilities
- Expand client relationships to gain incremental revenue
- Share best practices with others to maximize business potential
- Understand client's objectives, strategies and tactics and be the client advocate with the agency team
- Ensure that we are meeting or exceeding all client contract obligations
Program Planning and Development - Lead or support the strategic planning process
- Participate in brainstorm meetings
- Utilize Agency planning documents, such as job brief
- Drive recommended program solutions that meet clients' sales/marketing goals and brand standards
- Determine necessary research to support or validate marketing plans
- Investigate and recommend most effective execution strategies and tactics
Creative Execution/Production - Manage creative process
- Lead presentation of creative concepts to client
- Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets clients objectives
- Ensure team follows Agency process and procedures
Program Implementation - Oversee the implementation and management of all marketing tactics and retail initiatives
- Oversee the management of budgets and timelines
- Oversee the management and communication between the agency team, retail field team and client team
Financial Responsibilities - Support Director/VP to ensure that agency meets all contracted obligations
- Ensure profitability by ensuring that estimates and invoices are appropriately charged
- Oversee clients' overall Account Receivables
- Help Director/VP manage overall profitability of accounts
Other - Be willing, able, readily available to work outside of "normal hours"
- Be a team player to your specific account team(s)
- Work on special projects as directed by leadership
- Communicate upward to ensure that management is informed
- Oversee Account Executive and Account Coordinator roles as assigned to your team.
QualificationsEducationWork Experience- Bachelor's degree in advertising, marketing, or related field.
- Minimum 6 to 8 years agency experience in retail or consumer packaged goods preferred.
- Research/analysis experience a plus.
Knowledge, Skill and Abilities- Familiarity with market research techniques, including syndicated data
- Proven leadership, organization, and communications skills.
- Team player with a positive attitude.
- Self-starter with strong analytical problem-solving ability.
- Ability to effectively develop and communicate ideas, both oral and written.
- Ability to handle multiple projects.
- Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint
