Account Manager - Search and Social (Hybrid)Overview: The Account Manager - Paid Search and Paid Social is responsible for developing and leading the paid search and paid social media approach and executing these tactics via multiple search and social channels.
As the Account Manager, you will be responsible for the day-to-day management and support of a global client's paid search and social initiatives. This includes developing strategy and managing the execution of paid search and social campaigns based on the client's business objectives.
YOUR IMPACT: - Manage paid search and paid social media campaigns (Google, Bing, Facebook, Instagram, X, Snap, Linkedin, Pinterest, TikTok)
- Create, manage and execution of strategic paid search and social plans that meet client's goals
- Define a campaign strategy and deliverables plan that exceeds client expectations
- Create, present and gain client approval on campaign strategies and tactics
- Oversee, deliver and lead Account Management business processes
- Monitor, track, evaluate and optimize campaign performance to maximize client investment
- Cross-functional campaign development with internal biddable teams as well as sister media agencies
- Maintain positive client relationships, expectations and communications with the assistance of internal resources
- Build on an existing level of paid search and paid social media expertise and develop a reputation for innovation and efficiency
- Stay up-to-date with industry trends and developments in paid search and paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
- Lead in the creation of new business presentations, POVs, best practices and key process documentation
YOUR QUALIFICATIONS: - Hands on experience planning and executing paid search and paid social campaigns
- Knowledge of paid-search and paid-social platforms (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, X, Snap, Linkedin, Pinterest)
- Great attention to detail and time management skills
- Minimum of 2 years of paid search and paid social experience
- Ability to interact in a professional manner and deal with clients in a fast-paced environment
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
- Technical and analytical mindset
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
$65,000-$115,000 CAD
