National Account Executive - Labels & Flexible PackagingJob SummaryInovar Packaging Group is seeking a highly motivated and experienced National Account Executive to drive revenue growth and strengthen our presence in the label and flexible packaging market. This role is ideal for a proven sales professional with a strong track record in pressure-sensitive labels, shrink sleeves, roll-fed labels, and flexible packaging.
You will identify opportunities in the market that help commercialize and protect our customers' products. Success requires a proactive mindset, a strategic long-term view of client relationships, and a passion for asking insightful questions that uncover both current and future customer needs.
The ideal candidate has extensive industry experience, an established network, and a demonstrated ability to grow wallet share, improve margins, and build strong partnerships with brand owners and manufacturers.
Key ResponsibilitiesSales Approach & Mindset- Demonstrate a proactive approach, anticipating customer needs and presenting solutions before challenges arise.
- Maintain a strategic, long-term account management mindset focused on multi-year growth, customer retention, and expanding share-of-wallet.
- Balance hunter and farmer behaviors-actively pursuing new opportunities while nurturing existing accounts to maximize value.
- Manage a defined sales "bag," understanding current spend levels and developing plans to grow revenue within existing accounts.
- Apply value-based, margin-conscious selling, identifying opportunities to improve profitability through differentiation and creative solutions.
- Use strong discovery techniques to ask the right questions, listen deeply, and uncover operational pain points, future needs, and innovation opportunities.
- Maintain strong sales discipline with consistent prospecting, follow-up, and pipeline development.
Business Development & Client Management- Develop and maintain strong relationships with new and existing clients, ensuring satisfaction and long-term partnerships.
- Identify and engage new prospects through networking, referrals, industry events, and outbound outreach.
- Grow territory or account revenue through planned, targeted sales activity that aligns with Inovar's commercial goals.
Consultative Selling & Product Expertise- Assess customer needs and recommend tailored packaging solutions that enhance product performance and brand impact.
- Provide clients with detailed knowledge of label materials, printing technologies, adhesives, and application processes.
- Guide purchasing decisions through education, discovery, and solution-driven consultation.
Sales Strategy, Execution & Internal Collaboration- Develop and implement sales strategies focused on target segments within labels and flexible packaging.
- Prepare quotes, credit terms, bid specifications, and proposals; negotiate pricing and agreements to close profitable deals.
- Partner with internal teams-including purchasing, production, quality, and logistics-to ensure on-time delivery and flawless execution.
- Maintain accurate CRM records, pipeline updates, and sales activity tracking.
Market Awareness & Leadership- Stay current on industry trends, materials, technologies, competitor capabilities, and sustainability initiatives.
- Position Inovar as a trusted, forward-thinking partner by bringing insights, innovation, and solutions to customers.
Required Skills & Qualifications- Passion for customer service, creative problem-solving, and proactive account development.
- 3+ years of direct sales experience in pressure-sensitive labels, shrink sleeves, roll-fed labels, flexible packaging, reclosure, or lidding solutions.
- Deep knowledge of printing technologies, substrates, adhesives, and application methods.
- Proven success in growing revenue, increasing wallet share, and achieving sales targets.
- Strong ability to build relationships with brand owners, converters, and manufacturers.
- Excellent communication, presentation, and negotiation skills.
- Familiarity with packaging regulations, compliance standards, and sustainability trends.
- Proficiency in CRM tools and Microsoft Office (Excel, Word, PowerPoint).
Preferred Qualifications- Bachelor's degree in Business, Marketing, Packaging Engineering, or related field.
- Existing network within food, beverage, personal care, pharmaceutical, or industrial labeling sectors.
Physical Requirements- Ability to lift sample materials and presentation kits up to 25 lbs.
- Frequent travel to customer sites, trade shows, and company facilities.
If you're seeking an opportunity with a company that values innovation, teamwork, craftsmanship, and a proactive approach to serving customers, Inovar Packaging Group is the place for you.
