About The Role

Fora is hiring its first dedicated Account Executive to own the high-touch sales motion for our top-tier travel advisors and agencies. This is a new role built for the most complex, high-value deals in our pipeline: agency transitions, $2M+ books of business, and outbound conference and event strategy. Over time, this person will own and shape Fora's outbound motion for high-value leads, including how we show up at industry conferences, build relationships on the ground, and convert warm pipeline into signed advisors.

This is a relationship-driven sales role. Rather than selling a generic SaaS product, this role centers on peer-level conversations with experienced travel advisors who have built established books of business and are weighing a significant career decision. Success in this role requires a hospitality or travel industry background, along with an existing network of trusted relationships within the travel advisor community.

We have the foundational infrastructure in place including CRM, sequences, and collateral, but this person will reshape how we approach our highest-value leads and own the playbook going forward. Reporting to the Sales Director, Advisor Growth, this role will work closely with the Advisor Experience and Activation teams as the connective tissue between sales and a seamless advisor onboarding.
Key Responsibilities

• Own the top advisor and agency pipeline: Manage inbound and outbound sales for our highest-value advisors and agencies at the SMB/mid-market level.
• Handle high-value transitions: Guide advisors with $300K-$2M+ books of business through the host-switching process.
• Own referrals from our highest-tier advisors: Own leads referred by existing Fora X and Pro Advisors as the dedicated point of contact.
• Develop the outbound motion: Represent Fora at industry conferences, trade shows, and regional events; build relationships on the ground.
• Run discovery calls and close deals: Own the full sales cycle from first touch to signed advisor.
• Be a connector across Fora X, Agency, and internal stakeholders: Bring the right people into high-value conversations, share what you're hearing and feed insights back to sharpen how we position and sell to our most complex leads.

Requirements

• 5-10+ years of experience in the travel industry in a sales or business development capacity, with deep roots in the industry through travel advising, a host agency, or luxury hospitality sales. Brings an established network of industry relationships and a strong understanding of advisor motivations, IATA and IATAN accreditation, back office fee structures, supplier relationships, and the operational realities of managing a high value book of business.
• Experience navigating complex, consultative sales cycles involving multiple stakeholders, longer decision timelines, and nuanced objections. Demonstrates the ability to build trust, tailor messaging, and guide prospects through significant business decisions.
• Thrives in a self directed environment and is comfortable building within a growing function. Brings the judgment and initiative to refine processes, shape best practices, and evolve the playbook for engaging the company's highest value prospects.

Compensation

Compensation for this role varies based on experience, with an indicative base of $110K-$135K base; $155-190K OTE. Base + variable at a 60/40 split, with quarterly bonuses tied to quota attainment and advisor GMV targets. Final compensation will depend on the level at which the candidate is hired.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.