The Dior Account Executive is responsible for total omni channel business in a specific market while executing strategic brand programs to drive the retail sales plan across all accounts and platforms, including Dior.com. The Dior Account Executive is responsible for establishing and exceeding sales plan and CRM benchmarks by account, coaching and developing all Dior brand ambassadors and protecting the Dior Brand image in their marketplace.
Market Strategy - Develop a plan to achieve and exceed Omni sales goals for a specified territory based on brand strategy, focusing on sales revenue, market leadership, and penetration.
- Partner with the Regional Director to prioritize decisions based on market and calendar trends and implement long term behaviors to maximize repeat purchases.
- In Key Cities and Markets, collaborate with the Business Development Manager to accelerate CRM, brand image, premium assortment and company ambitions.
- Possess impeccable knowledge of all retailer CRM programs and be fluent in all dior.com programming to maximize the client experience and engagement at point of sale.
People Development and Education - Identify stakeholders in the marketplace and gain allies for information needed to drive business.
- Recruit, hire, and develop high performing counter teams, freelancers, and market leads.
- Uphold the productivity threshold of Beauty and Fragrance consultants and create individual action plans to achieve goals.
- Work to maximize the productivity within specialty-multi retailers through employee engagement, best in class training, strong operational and event execution, and leading a team of freelancers and market leads.
- Utilize the tools provided by Retail Development, as well as Education and Events to create a cohesive experience across all retailers and platforms.
- Promote Dior values and encourage creativity, innovation, and risk taking.
Financial Analysis and Budget Management - Analyze sales performance and identify opportunities for growth and gaps for improvement.
- Be timely with information tracking for US roll-up worksheets.
- Analyze and track CRM for retailers.
- Identify and measure Market Share opportunities.
- Manage the T&E budget following corporate guidelines.
Dior Brand Image - Follow and implement company guidelines to ensure all areas are up to standard. This includes beauty stylist image, counter standards, event set-ups, merchandising, and social media.
- Negotiate optimal space and location on the floor and prioritize all aspects of merchandising at Point of Sale.
Qualifications - 5+ years of sales experience in cosmetics, working in a Counter Manager, Boutique Manager or Department Manager or Business Director position.
- Prior experience as a people manager, leading a minimum of 10 team members
- Proven experience in hiring, training, and developing sales personnel
- Strong understanding and knowledge of leading beauty and fragrance brands and their competitive positioning
- Strong understanding of operating practices of key Multi-Brand, Department Store, and Specialty retailers
- Hours of work must be flexible to meet the job requirements, as it is required to travel to out of market meetings with overnight stays at a minimum of 2 times a year, noting that some markets will require overnight travel 20-60% of the time.
- Must have a valid driver's license.
Critical Skills Required: - People Management: Strong leadership skills with the ability to manage, coach, and develop a team of sales personnel
- Relationship Building: Ability to network actively and establish strong client relationships
- Planning and Execution: Experience in developing innovative in-store events and creative solutions for operational issues
- Business Analytics: Experience in using analytical metrics to assess business performance and create action plans
- Organization and Omni-Channel: Experience in organizing all facets that fall into a robust area marketing calendar. Must be able to manage multiple account priorities at a given time, understanding the importance of an omni-channel brand strategy and how this relates to the consumer shopping journey.
Supervision Received: Supervision Exercised: - Market Lead, selling specialists, retailer counter teams (by association)
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $85,000-$100,000.00.
