More about the role:We are seeking an
Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas.
You will work collaboratively across account, creative, influencer, social, and strategy teams-while serving as a senior client partner and internal leader driving excellence across multiple workstreams.
This role can be based in New York or Los Angeles.
What you'll do:Lead Integrated Strategy & Execution- Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
- Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
- Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
- Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
- Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
- Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
- Managing and mentor junior team members while contributing to team growth and capability building
- Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
- Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
- Ensure alignment across earned, social, influencer, and owned channels to maximize impact
Drive High-Volume Product Communications- Oversee communications for a high-frequency product launch environment (200+ launches annually)
- Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
- Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality
Champion Cultural Relevance & Real-Time Engagement- Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
- Guide teams in transforming cultural insights into timely, resonant storytelling
- Ensure campaigns remain relevant within evolving digital and social ecosystems
Strengthen Brand Narrative & Positioning- Ensure consistency and clarity across all brand communications, including core offerings
- Connect product launches to broader brand narratives and long-term storytelling
Lead Cross-Functional Collaboration- Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs
- Drive alignment across internal teams and external stakeholders to ensure cohesive execution
- Contribute to the development and evolution of the practice's social and integrated strategy capabilities
Manage Relationships & Reputation- Build and maintain strong relationships with top-tier tech, lifestyle, music, entertainment and culture media as well as cultural influencers
- Serve as a senior client contact, providing strategic counsel and proactive recommendations
- Navigate complex stakeholder environments with confidence and clarity
Drive Measurement & Optimization- Oversee measurement frameworks across programs, including social KPIs, campaign performance, and audience engagement
- Ensure consistent application of learning agendas and optimization strategies across accounts
- Translate data and insights into actionable recommendations
Support Team & Practice Growth- Mentor and develop junior team members, fostering modern, hybrid skillsets
- Contribute to hiring, team culture, and capability-building initiatives
- Drive excellence in project management, workflows, and quality standards
Experience that contributes to success:- 8-10 years of experience in integrated communications, with a strong focus on consumer, product, brand, or entertainment sectors
- Demonstrated experience leading campaigns for large, culturally significant brands, ideally within an agency environment or in-house
- Deep expertise in social strategy, digital ecosystems, and cultural trends, including platform dynamics and audience behavior
- Proven ability to build and lead integrated campaigns across earned, social, influencer, and brand communications
- Experience managing high-volume, fast-paced accounts, including complex product launch cycles
- Experience in managing high profile events with top-tier talent and executives
- Strong understanding of how to connect communications strategy to business and brand outcomes
- Established media relationships and experience driving impactful press coverage
- Exceptional written and verbal communication skills, with strong attention to detail
- Strong leadership, mentorship, and team management capabilities
- Highly organized, proactive, and comfortable operating in a fast-paced, deadline-driven environment
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$60,000-$140,000 USD
