About the RoleEnterprise deals aren't won by a single email or a single seller. They're won by a coordinated push that reaches every stakeholder in the room, at the right moment, with the right message.
As our Account-Based Marketing Manager, you'll own the programs that turn our highest-value Enterprise and Strategic accounts into pipeline. You'll work directly with Sales, Revenue Operations, and Partnerships to build 1:1 and 1:few plays that engage buying groups and move complex, multi-stakeholder deals forward. This is a role for someone who's comfortable building from limited precedent and translating account strategy into campaigns that actually change how a deal moves.
Key Responsibilities- Own and execute ABM programs for a defined portfolio of Enterprise and Strategic accounts, from strategy through campaign delivery.
- Design 1:1 and 1:few ABM plays that engage decision-makers and full buying groups, not just single contacts.
- Partner with Sales on account plans, opportunity progression, and executive engagement, acting as the marketing counterpart to their account strategy.
- Build personalized messaging and content experiences tailored to enterprise stakeholders, translating account priorities into a value narrative.
- Run multi-channel campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events, sequencing channels to match where each account is in the funnel.
- Lead high-touch executive engagement initiatives, including curated dinners, events, and account-specific experiences that build senior-level relationships.
- Drive account research to surface buying group members, whitespace, and engagement signals that inform where to focus next.
- Track account engagement, campaign performance, and pipeline impact across the portfolio, and use those signals to reallocate effort toward what's working.
- Test new ABM tactics and engagement approaches, treating each program as a hypothesis to validate rather than a template to repeat.
- At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.
Skills and Qualifications- 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
- Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
- Strong analytical skills, with the ability to evaluate account engagement and pipeline signals and adjust programs accordingly.
- Experience partnering closely with Sales to support account strategies and opportunity progression.
- Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
- Experience with Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
- Comfort operating in a fast-paced environment where priorities shift and plans need to adapt in real time.
Nice to Have- Experience running executive-level engagement programs (dinners, curated events, VIP experiences).
- Background in SaaS or fintech, where enterprise sales cycles involve multiple senior stakeholders.
You'll Thrive Here If You:- Treat a stalled enterprise deal as a puzzle to solve, not someone else's problem.
- Can build a program from scratch when there's no playbook to follow.
- Read pipeline and engagement data as a starting point for the next test, not a report to file away.
- Move comfortably between big-picture account strategy and the details of a single campaign asset.
- Build real working relationships with sellers instead of treating Sales as a stakeholder to manage.
- Hold a high bar for personalization. Generic ABM doesn't move enterprise buying groups.
- Take ownership of outcomes, not just activity. Pipeline impact is the scoreboard.
- Give and take direct feedback easily, and adjust fast when a play isn't landing.
Compensation- The compensation range for this role is $98,000 - $106,000.
- Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role's requirements and location.
Perks & Benefits- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.
***Please note: All official correspondence from Fundraise Up will exclusively originate from the [redacted].com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.***
