OverviewJob Title: Digital & ABM Marketing ManagerLocation: Alpharetta, GAAre you ready for what's next, now? We are! If being part of a dynamic, high growth organization excites you and you are a Digital & ABM Marketing Manager eager to learn and grow, this opportunity is for you. Our fast-paced, global Marketing team is looking for someone who can take ownership of our ABM and digital demand generation engine and drive measurable pipeline impact.
About the role- ABM Platform Ownership: Lead the strategy, execution, and ongoing optimization of 6sense to drive account engagement and pipeline growth
- Campaign Execution: Orchestrate integrated ABM programs across digital advertising, email, direct mail, events, and sales outreach
- Data & Analytics: Leverage 6sense insights and other analytics tools to measure engagement, pipeline influence, and campaign ROI
- Sales Alignment: Partner with Sales to prioritize in-market accounts and align outreach with buying signals
- Technology & Integration: Ensure seamless integration between 6sense, CRM, and MAP systems with accurate data flow
- Continuous Optimization: Test new tactics, messaging, and platform capabilities to improve performance and efficiency
- Own and manage the end-to-end ABM go-to-market strategy across key target accounts
- Serve as the primary owner and expert of the 6sense platform, driving adoption, best practices, and internal enablement
- Build and optimize audience segmentation using intent data, firmographics, and buying stage signals
- Execute multi-channel ABM campaigns across platforms like 6sense, LinkedIn, Google, email, and events
- Partner closely with Field Marketing and Sales to prioritize target accounts and align outreach strategies
- Design and deploy account-specific messaging and content strategies to increase engagement and conversion
- Orchestrate full-funnel ABM programs spanning digital and non-digital channels
- Collaborate cross-functionally with Marketing Ops to ensure proper tracking, attribution, and data integrity
- Provide actionable insights to Sales including account scoring, intent signals, and engagement trends
- Manage campaign performance, budgets, and ROI with a strong focus on pipeline impact and efficiency
- Continuously test, analyze, and optimize campaigns using 6sense analytics and other BI tools
- Stay current on ABM trends, intent data strategies, and platform enhancements to improve performance
About you- Proven experience in Account-Based Marketing (ABM) and digital demand generation
- Hands-on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
- Strong understanding of CRM and MAP platforms, including Salesforce
- Experience building and executing multi-channel marketing campaigns
- Ability to analyze full-funnel performance metrics and optimize based on data insights
- Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
- Familiarity with intent data, account segmentation, and ABM strategy development
- Detail-oriented with strong project management and execution capabilities
If you share our mindset, you can share in our success. To find out more about joining Aptean, get in touch today.
