Reddit

3rd Party Partnerships Manager - Signals

Reddit$189K — $264K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in partnerships, partner management, or related roles in ad tech or measurement.
  • Experience with signal- or data-related partners like CDPs and tag managers.
  • Strong understanding of conversion signal workflows such as Pixel/CAPI and server-to-server integrations.
  • Proven track record of driving revenue and performance through partner integrations.
  • Cross-functional execution experience across key teams including Product and Engineering.
  • Structured, metrics-driven operator with strong stakeholder management skills.
  • Excellent communication skills, capable of simplifying complex technical details.

Responsibilities

  • Manage partnership program for signal partners and advocate for ecosystem interests within the organization.
  • Develop and sustain essential executive and operational relationships for strategic discussions.
  • Enhance the activation of high-quality conversion signals through partner integrations.
  • Create and standardize go-to-market strategies with signal partners to boost advertiser performance.
  • Collaborate with Product and Engineering to refine APIs and setup flows based on user feedback.
  • Establish partner incentives to prioritize signal quality and integration completeness.
  • Handle partner escalations and work to align compliance with privacy standards.

Benefits

  • Comprehensive Health Benefits
  • 401k Matching
  • Workspace benefits for your home office
  • Personal & Professional development funds
  • Family Planning Support
  • Flexible Vacation & Reddit Global Days Off
  • 4+ months paid Parental Leave
  • Paid Volunteer time off
Full Job Description
Reddit is seeking a Signals Partner Manager to own and scale strategic signal and data partnerships across the global ads ecosystem. This role will lead the partner management motion for platforms that help advertisers send higher-quality conversion signals to Reddit (for example CDPs, tag managers, and bespoke signal partners). This role will own the strategies and relationships with the most impactful signal partners globally, achieving best-in-class product and go-to-market partnerships that enable growth on Reddit by improving signal quality, coverage, and execution speed. Reporting to the Director of 3rd Party Partnerships, this role will work closely across Product, Engineering, Marketing Science, Partner Engineering, and Sales to define how signal partners contribute to Reddit's lower-funnel strategy and overall signal health. Location: New York preferred; remote-friendly in eligible locations. Responsibilities: • Own Signals Partners & Ecosystem: Manage partnership program for signal partners (including CDPs, tag managers, and related tools) and serve as voice of the ecosystem to internal stakeholders. • Build and Maintain Deep Partner Relationships: Build and maintain essential executive, partnerships, product and marketing relationships; serve as the primary relationship owner for commercial and strategic discussions related to signal quality • Drive Signal Quality & Performance: Increase activation of high-quality conversion signals through partner integrations; improve match quality scores, signal coverage, and time-to-high-quality-signal across partner implementations. • Operationalize Signals GTM: Build repeatable go-to-market motions with signal partners - enablement, incentives, co-marketing, beta programs, and activation playbooks - that scale advertiser adoption and performance gains. • Influence Integration & Product Roadmap: Partner with Product, Engineering, and Partner Engineering to improve Pixel/CAPI and related APIs, setup flows, defaults, documentation, and validation surfaces informed by partner and advertiser feedback. • Set Partner Incentives Around Signal Quality: Use certifications, partner tiering, co-marketing, lead routing, QBR visibility, and support prioritization to make signal quality and integration completeness matter to partners. • Represent the Signals Partner Voice: Manage partner escalations, ensure privacy and compliance alignment, and surface ecosystem insights to inform Reddit's broader signal and measurement strategy. Qualifications: • 10+ years in partnerships, partner management, platform ecosystems, or related roles in ad tech, martech, e-commerce, or measurement. • Experience working with signal- or data-related partners such as CDPs, tag managers, merchant platforms, or performance marketing tools. • Strong understanding of conversion signal workflows (for example Pixel/CAPI, server-to-server integrations, match quality, identity and deduplication, and event quality). • Proven ability to drive revenue, performance, or product adoption through partner integrations and co-owned roadmaps. • Cross-functional execution experience across Product, Engineering, Sales, and Analytics/Marketing Science. • Structured, metrics-driven operator with strong stakeholder management and the ability to communicate clearly with technical and non-technical audiences. • Excellent written and verbal communication skills, including the ability to synthesize complex partner and technical detail into clear narratives for executives and external partners. Bonus Qualifications • Experience building or scaling partner programs focused on signal quality, measurement, or lower-funnel performance. • Familiarity with partner incentive design (for example certifications, tiers, co-marketing, lead programs). • Experience working with large platforms and broader signal/measurement tooling ecosystems. • Understanding of lower-funnel performance advertising and how signal quality impacts CPA, ROAS, and optimization outcomes. • Experience with audits or diagnostics of partner integrations (for example setup UX, documentation, defaults, and validation flows). Benefits • Comprehensive Health Benefits • 401k Matching • Workspace benefits for your home office • Personal & Professional development funds • Family Planning Support • Flexible Vacation (please use them!) & Reddit Global Days Off • 4+ months paid Parental Leave • Paid Volunteer time off Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $189,000-$264,600 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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