Zapier is a web-based automation tool that connects various apps and services to automate repetitive tasks. The company's platform allows users to create workflows, called Zaps, that integrate with over 2,000 apps, including Gmail, Slack, and Salesforce. Zapier was founded in 2011 by Bryan Helmig, Mike Knoop, and Wade Foster and is headquartered in San Francisco, California. The company has over 4 million registered users and has raised over $1.3 billion in funding.