Wish is an American online e-commerce platform that facilitates transactions between sellers and buyers. Wish was founded in 2010 by Piotr Szulczewski and Danny Zhang, former programmers at Google and Yahoo. The platform employs browsing technologies which personalise shopping visually for each customer, rather than relying on a search bar format. It allows sellers to list their products on Wish and sell directly to consumers. Wish acts as an intermediary handling payments but does not stock the products themselves or manage returns. The platform has over 100 million monthly active users and over 500,000 merchants selling on the platform.